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Showing 1 - 15 Articles out of 21

How Virtual Reality can change the game for Retailers

Big brands like Ikea, Lowe's, Topshop, Samsung and North Face are turning to VR to sell products,boost their brands and make shopping more fun.

BY Guest author  |  Jan 16, 2017  |  comments ( 0 )  | 

The Line Between Etailers and Retailers is Blurrier than Ever

The past two years have seen their fair share of hype about the line between online retailing and brick-and-mortar selling becoming increasingly blurred. And this trend isn’t over yet. In fact, the line just gets blurrier.

BY Guest author  |  Jan 07, 2017  |  comments ( 0 )  | 

Ola forays into luxury segment, offers Jaguar, Merc, Audi, BMW at Rs 19/Km

The availability of the Ola Lux will begin with South Mumbai and the taxi aggregator app plans to introduce it to other parts of the city soon.

BY Indian Retailer Bureau  |  May 28, 2016  |  comments ( 0 )  | 

Disney India’s Captain America riding on licensing deals

As Marvel Superheroes assembled to take sides in Captain America: Civil War, Disney India’s Consumer Products business has brought as many as 70 brands under licensing agreement

BY Gargi Bhardwaj  |  May 19, 2016  |  comments ( 0 )  | 

Rs 6-16 lakhs, the new sweet spot in the auto industry

Two-wheeler, Luxury, Green, Compact SUVs: The words to sum up the Indian auto scene going forward.

BY Nitin Abbey  |  Feb 04, 2016  |  comments ( 0 )  | 

Omni-Channel: More than just a Buzzword

Omni-channel marketing puts the consumer at the centre and gives the suitability to decide when, where and how to shop.

BY Guest author  |  Dec 03, 2015  |  comments ( 0 )  | 

Yokohama Tyres Opens 2nd Yokohama Club Network at Surat

Yokohama India, a fully owned subsidiary of Yokohama Japan has opened its sixth specialised YCN in the state of Gujarat.

BY Indian Retailer Bureau  |  May 12, 2015  |  comments ( 0 )  | 

Big Data and India: Poles apart or well-matched?

Big Data can help take out meaningful shopper/consumer data to better business prospects. It can be quite interesting for companies looking out to maximise the opportunity that lies in understanding the customer’s behaviour.

BY Nitin Abbey  |  May 05, 2015  |  comments ( 1 )  | 

Flipkart unveils a lifestyle page 'Fashion Files’

Flipkart has launch ‘Flipkart Fashion Files’, an exclusive lifestyle content page on its platform.

BY Indian Retailer Bureau  |  Nov 28, 2014  |  comments ( 0 )  | 

Audi launches A3 sedan, price starting at Rs 22.95 lakh

HI: German luxury car maker Audi today launched its new sedan A3 priced between Rs 22.95 lakh and Rs 32.66 lakh

BY PTI  |  Aug 07, 2014  |  comments ( 0 )  | 

Is India ready for SHOWROOMING?

Traditional brick and mortar stores will be reduced to showrooms, merely for gathering information and purchases made online.

BY  |  Jun 21, 2013  |  comments ( 0 )  | 

Bridging the luxury gap

Luxury is taking a back seat as bridge to luxury (BTL) brands come to the forefront. BTL brands are garnering the spotlight and becoming a retailers' favourite.

BY Neha Malhotra  |  Feb 01, 2013  |  comments ( 0 )  | 

Battle to be Numero Uno

Audi, BMW and Mercedes fight for the top slot in India; bring in the best strategies.

BY Gunjan Piplani  |  Aug 22, 2012  |  comments ( 0 )  | 

Economic slump, says who?

Luxury buyers stay immune to droopy Indian economy, continue buying.

BY Gunjan Piplani  |  Aug 06, 2012  |  comments ( 0 )  | 

Drive to promote

Organising drives is being used as a marketing tool by automobile brands.

BY Neha Malhotra  |  Jul 11, 2012  |  comments ( 0 )  |