Audience Response System Software Programme Called TurningPoint
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Even though the traditional sales funnel is officially extinct with this new digital journey comes opportunities to collect customer data
While all major brands are giving out seasonal offers and discounts many big brands have gone a step ahead and have even integrated their gift cards.
value retail stores meet their profits by virtue of large scale reach and unique target audience segmentation.
The profound knowledge of the local consumer community allows these small stores to use their limited storage space and create a smart turnover essential goods.
Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.
A retail biz means lots and lots of data and in fact, a continuous stream of data.
In India, 68% of online shoppers are purchasing from a marketplace, as opposed to a shopping with an online brand.
The Big Data generated as a byproduct of our increasingly interconnected existence is a vital resource in AI development.
3 minute breakfast to Alexa friendly recipes, how MTR is staying relevant to younger generation?
Organised retail penetration expected to reach 10% 2020 against current 7%
In 2017, increase in sales reached up to 128% in the weeks leading to Diwali
Internationally technology has been mushrooming for the past decade but in India we can easily say that the past 2 years have been paving the way for the digital era of retail.
The trouble is, many retailers don't leverage these assets to maximize full potential, making it increasingly difficult to differentiate and compete.