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A QR code is basically a high-tech bar code. You can point a smart phone's camera at it, scan and decode the message in it. In many cases, the decoded message is a web link to avoid the hassle of typing on a phone keypad.
The marketing for both the segments are like parallel streams originating from the same river, as they are different in terms of their brand identity, positioning, attributes, target market and brand building process.
Of the total 100cr budget, Rs 25 crore has been allocated to TV, outdoor, print and radio advertising and other for ATL activities.
Lighting solution providers are sensing good business opportunity in government's plan to develop 100 smart cities across the country, as per a PTI report.
Sensing good opportunities in the Indian lighting segment, Japanese electronics giant, Toshiba is scaling up its size with plans to set up a manufacturing base and is investing in the R&D centres of its subsidiary GreenStar, says a PTI report.
Media has proved beyond doubt that the pen is mightier than the sword. Good words, written or spoken, have an effective influence. A look at why retailers should recognise the power of media to employ it to their benefit.