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Showing 1 - 13 Articles out of 13

How digital transactions can be secured?

A QR code is basically a high-tech bar code. You can point a smart phone's camera at it, scan and decode the message in it. In many cases, the decoded message is a web link to avoid the hassle of typing on a phone keypad.

BY Guest author  |  Apr 12, 2017  |  comments ( 0 )  | 

How social media decides buying trends

With the growing penetration of Internet social media tools like Facebook, Intagram and Roposo are serving as catalyst in influencing the purchasing trends.

BY Guest author  |  Jan 20, 2017  |  comments ( 0 )  | 

How should retailers set different approach for the mass and luxury products

The marketing for both the segments are like parallel streams originating from the same river, as they are different in terms of their brand identity, positioning, attributes, target market and brand building process.

BY Guest author  |  Sep 12, 2016  |  comments ( 0 )  | 

Droom announces a budget of Rs 100cr for its marketing blitz

Of the total 100cr budget, Rs 25 crore has been allocated to TV, outdoor, print and radio advertising and other for ATL activities.

BY Indian Retailer Bureau  |  Sep 02, 2016  |  comments ( 0 )  | 

Why is Digital channel imperative for Retailers?

Today, brands across industries and geographies are employing the use of social media such as Facebook and Twitter to maximise their reach.

BY Guest author  |  May 23, 2016  |  comments ( 0 )  | 

Lighting firms look to cash in on 100 smart cities plan

Lighting solution providers are sensing good business opportunity in government's plan to develop 100 smart cities across the country, as per a PTI report.

BY Retailer  |  Sep 29, 2014  |  comments ( 0 )  | 

Toshiba Lighting looking to set up mfg base in India

Sensing good opportunities in the Indian lighting segment, Japanese electronics giant, Toshiba is scaling up its size with plans to set up a manufacturing base and is investing in the R&D centres of its subsidiary GreenStar, says a PTI report.

BY Retailer  |  Sep 22, 2014  |  comments ( 0 )  | 

A merrier festive season awaits Retailers!

Retailers are not effected with economic gloom

BY Shipra Srivastava  |  Oct 11, 2013  |  comments ( 0 )  | 

Edgy designs to rule this A/W season

Retailers emphasize ATL promotions for customer engagement

BY Sweta Pal  |  Aug 14, 2013  |  comments ( 0 )  | 

Is India ready for SHOWROOMING?

Traditional brick and mortar stores will be reduced to showrooms, merely for gathering information and purchases made online.

BY  |  Jun 21, 2013  |  comments ( 0 )  | 

Kidding becomes a serious business

Fashion apparel retailers have identified the kids of rich parents as the growth accelerator.

BY Neha Malhotra  |  Jan 16, 2013  |  comments ( 1 )  | 

OOH reaching greater heights

Indian OOH advertising industry is evolving

BY Neha Malhotra  |  Apr 30, 2010  |  comments ( 0 )  | 

The right channel for profits!

Media has proved beyond doubt that the pen is mightier than the sword. Good words, written or spoken, have an effective influence. A look at why retailers should recognise the power of media to employ it to their benefit.

BY Jasmeet Sahi  |  Nov 11, 2009  |  comments ( 0 )  |