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Showing 1 - 15 Articles out of 2130

Top five small vertical online fashion brands which are blazing with growth!

As per the JFM-18 the small verticals have been able to create a niche by offering good assortment and pushing private labels.

BY Shipra Srivastava  |  Jul 12, 2018  |  comments ( 0 )  | 

4 case studies that prove future lies in ‘experiential retail’

Following are few case studies demonstrating evolution of modern retail stores which can overcome the challenges eCommerce has brought.

BY Shipra Srivastava  |  Jul 10, 2018  |  comments ( 0 )  | 

ORRA enters 1.6 trillion wedding market

While weddings have and will continue to be the strongest driver of jewellery sales in the country, ORRA has now taken an aggressive stance towards giving a larger share to bridal diamond jewellery within this segment.

BY Sharmila Das  |  Jul 06, 2018  |  comments ( 0 )  | 

How Apple, Lush are harnessing customer first approach in the changing world?

Global retailers such as Lush, Apple, Ernster amongst others focusing on customer first approach not only to win laurels but also to improve business.

BY Shipra Srivastava  |  Jul 04, 2018  |  comments ( 0 )  | 

Social commerce clicks with new age buyers

When there are over 200 million active social media users in a country, a feedback often makes or breaks the deal. This new age conversation between the retailer and a customer is taking form as social commerce, a new-age retail trend.

BY Shwetha Satyanarayan  |  Jul 04, 2018  |  comments ( 0 )  | 

Top 10 innovative online retail concepts which went offline

Brands such as Glossier, Man Repeller amongst others which started as an online blog, became even more popular with the offline foray.

BY Shipra Srivastava  |  Jul 03, 2018  |  comments ( 0 )  | 

Alternate commerce the new retail reality?

Online biggies Amazon, Flipkart and Myntra all have a common thread and it's not their aggressive acquisitions. The etailers have turned to local stores for last leg deliveries and fast expansion.

BY Shwetha Satyanarayan  |  Jul 03, 2018  |  comments ( 0 )  | 

Former Gitanjali veteran Santosh Srivastava, other formed Bandhan Jewels

Bandhan Jewels is a multi-brand jewelry retail chain that carries the concept of a combination of generic and branded jewellery in a retail chain.

BY Sharmila Das  |  Jun 29, 2018  |  comments ( 0 )  | 

How Chat Bots handling customers in Retail

Chat Bots can simulate a human interaction by understanding a user’s queries and providing human-like response. Chat Bots use a technology to understand human inputs (voice or text), apply context and provide output.

BY Shwetha Satyanarayan  |  Jun 29, 2018  |  comments ( 0 )  | 

Top 4 best practices of brand reputation management

Customer perception is key in branding. You can work hard to make your brand appear a certain way to the world, but if customers aren’t buying it, none of your branding efforts matter

BY Shipra Srivastava  |  Jun 29, 2018  |  comments ( 0 )  | 

This is how retail brands collaborating with restaurants

However, it's the restaurant and cafe chains many retailers are turning to, in order to expand their brand presence and find new customer base.

BY Shwetha Satyanarayan  |  Jun 27, 2018  |  comments ( 0 )  | 

Top 4 tips to leverage maximum from influencer marketing!

Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand promotion.

BY Shipra Srivastava  |  Jun 27, 2018  |  comments ( 0 )  | 

Consumer trust recuperates in 2018

A recent TRA Research says, between 2016 and 2017, the demonetization year, the consumer trust plummeted 19%.

BY Sharmila Das  |  Jun 27, 2018  |  comments ( 0 )  | 

How Chinese products impacting Indian businesses?

Chinese counterfeit products have affected not only the Indian market but also exports.

BY Sharmila Das  |  Jun 26, 2018  |  comments ( 0 )  | 

5 fool-proof tips to deal with negative digital reviews!

Digital reviews are important, what is being said on social media really creates the difference in terms of brand identity.

BY Shipra Srivastava  |  Jun 26, 2018  |  comments ( 0 )  |