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How to get your cross-channel marketing strategy right?

Succeeding in the multi-channel flurry is difficult unless planned to perfection. Here are a few strategic insights that would be helpful for corporates eager to make a viable campaign.

BY Guest author  |  Nov 18, 2016  |  comments ( 0 )  | 

How luxury brands are using exclusivity as an influential factor in online arena

There are many areas where businesspeople wish they had the proverbial crystal ball to foretell the future. Forecasting consumption demand is one of the trickiest of these areas.

BY Guest author  |  Mar 17, 2016  |  comments ( 0 )  | 

Technology simplifies decisions

Malls are biggest targets for technology solution providers

BY Arindam Ghosh  |  Oct 16, 2010  |  comments ( 0 )  | 

Plan your budget for benefits

At times when we see a particular product, we feel that it is highly priced but we never boggle our minds about why it was priced that way. Budgeting is a complex and vital function and passes through several stages before it is finalised. We draw out the

BY Neha Malhotra  |  Nov 03, 2009  |  comments ( 0 )  |