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Succeeding in the multi-channel flurry is difficult unless planned to perfection. Here are a few strategic insights that would be helpful for corporates eager to make a viable campaign.
There are many areas where businesspeople wish they had the proverbial crystal ball to foretell the future. Forecasting consumption demand is one of the trickiest of these areas.
At times when we see a particular product, we feel that it is highly priced but we never boggle our minds about why it was priced that way. Budgeting is a complex and vital function and passes through several stages before it is finalised. We draw out the