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T-20 games attracts brands to invest big bucks

In order to increase retail consumption, brands are all set to invest close to Rs 2,500-3,000 crore over the period of next four months on the action packed T20 matches to gain ground and on air sponsorship.

BY Indian Retailer Bureau  |  Feb 04, 2016  |  comments ( 0 )  | 

Are brand ambassadors worth it?

Brand ambassadors from a customer's perspective don't influence buying decisions.

BY Neha Malhotra  |  May 10, 2012  |  comments ( 0 )  | 

Re-branding rewards!

They say you never get a second chance! Re-branding exercises have been quite the trend with retailers now. And it is all about the second, third or maybe fourth time the brand has re-positioned itself. Let us take a look...

BY Jasmeet Sahi  |  Nov 17, 2009  |  comments ( 0 )  |