Marketing of luxury products especially online continues to be a challenge in India. Consumers are comfortable shopping for regular consumption brands, they dont want to risk experimenting with expensive products and categories online.
Beauty does not lie in the eyes of the beholder; it lies within bottles, jars and tubes. Make-up as we label them enhances our appearance and helps to get the stunning look. We check out this glamourising industry.
The boom in the organised lingerie industry is due to the change in the fashion style and statement of the Indian women coupled with their growing wealth. The organised lingerie retail format, mostly dominated by international brands is inducing enhanced