Initializing...

Top Retail Brands

Cause Related Marketing

Showing 1 - 15 Articles out of 1280

How sound-wave technology is poised to revolutionize the retail space in India?

India is expected to become the world’s third-largest consumer economy with a size of USD 400 billion in consumption by 2025.

BY Guest author  |  Sep 04, 2018  |  comments ( 0 )  | 

Steele: A new entrant in men's fashion space!

In an exclusive conversation with Surya Suri, Founder, Steele Collection sheds light on the growth strategy of the brand.

BY Shipra Srivastava  |  Sep 04, 2018  |  comments ( 0 )  | 

How health supplements are changing conventional retail shelve?

India's health supplement and nutraceutical industry is rapidly growing and is poised to be USD 10 billion industry by 2025.

BY Shipra Srivastava  |  Sep 03, 2018  |  comments ( 0 )  | 

How are shopping malls gearing up to handle the voice commerce disruption in shopping?

Voice commerce, although, is somewhat in its nascent stages, is already starting to show powerful influence on consumer behaviours.

BY Guest author  |  Sep 03, 2018  |  comments ( 0 )  | 

Ecommerce Companies Losing Money Because 45% of Indians ‘Ditch’ Their Shopping Cart: SAP Study

The SAP Consumer Propensity Study focusing on online shopping behaviour found that this is because they use online shopping carts to compare prices of similar products with no intention to purchase.

BY Indian Retailer Bureau  |  Aug 28, 2018  |  comments ( 0 )  | 

How jewellery retailers are leveraging new age technologies for merchandise display?

Starting with PCJeweller as their first client, the company has rolled out mirrAR with other marquee jewellery brands in a short period of time

BY Indian Retailer Bureau  |  Aug 16, 2018  |  comments ( 0 )  | 

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author  |  Aug 14, 2018  |  comments ( 0 )  | 

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author  |  Aug 07, 2018  |  comments ( 0 )  | 

Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study

As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  | 

Myntra Partners with WebEngage to Power Their User Engagement Strategy

This partnership will provide Myntra with the technological firepower required to enhance their on-site user engagement, create highly-personalized brand experiences at scale and bolster their user retention strategy.

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  | 

Indian malls go hi-tech to wow shoppers

By uniting conventional methods with key success elements of the digital ethos, brick-and-mortar retailers, in fact, have an advantage over e-commerce.

BY Guest author  |  Jul 19, 2018  |  comments ( 0 )  | 

Consumer to business- the future of AI in manufacturing sector

According to PwC, through machine learning and analytics will improve predictive maintenance and it is estimated that there will be as much as 38 per cent increase in the next five years.

BY Shwetha Satyanarayan  |  Jul 13, 2018  |  comments ( 0 )  | 

Trends which are shaping the shopping malls in Digital era

This article is regarding how the shopping malls are using digital technology to innovate their services and infrastructure to enhance customer experience.

BY Guest author  |  Jul 11, 2018  |  comments ( 0 )  | 

Why it is important for retailers to focus on app strategy?

By 2021, users will spend more than 3 trillion hours in apps globally, and industry professionals expect sustained growth across the app economy.

BY Indian Retailer Bureau  |  Jul 09, 2018  |  comments ( 0 )  | 

An analysis of the e-commerce growth in India

Growth will be aided by several factors including rising internet penetration, drop in data access costs, shift to smart phones, flow of credit to consumers and micro enterprise increase in domestic consumption, affluent middle-class and rising income and

BY Guest author  |  Jul 05, 2018  |  comments ( 0 )  |