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Showing 1 - 15 Articles out of 121

Top 4 best practices of brand reputation management

Customer perception is key in branding. You can work hard to make your brand appear a certain way to the world, but if customers aren’t buying it, none of your branding efforts matter

BY Shipra Srivastava  |  Jun 29, 2018  |  comments ( 0 )  | 

Why the dairy beverage has a billion dollar market in India

Whether at home or out of home, dairy beverages have traditionally been a large part of Indian households. From a lassi to falovoured buttermilk, dairy beverages are available in many sizes, shapes and packets.

BY Shwetha Satyanarayan  |  Jun 28, 2018  |  comments ( 0 )  | 

Best marketing strategies for FMCG products in India from the leading brands

These are the multimillion names that can are altering the retail industry with their innovative marketing strategies

BY Madhushree Chowdhary  |  May 19, 2018  |  comments ( 0 )  | 

Top 10 tips for Indian start-ups to cut through competition

All the start-up enthusiasts are recommended by the experts to take one step at a time and plan remarkably well

BY Madhushree Chowdhary  |  May 16, 2018  |  comments ( 0 )  | 

Top 6 Tips To Build A Fashion Brand In A Competitive Market

Branding is all about establishing and promoting a product in a competitive market.

BY Madhushree Chowdhary  |  May 11, 2018  |  comments ( 0 )  | 

How Airports Are Changing The Retail Senario In India?

Today the major airports of the country have substantial area devoted to retail. Perfume, cosmetics and destination merchandise are the largest-selling items at the departure section of the Delhi airport.

BY Guest author  |  Mar 31, 2018  |  comments ( 0 )  | 

The Future of Indian Retail Stores: Customer Behaviour, Big Data, and Visual Merchandising

The offline retail stores need to enhance customer engagement using these patterns to deliver better experiences in store.

BY Guest author  |  Mar 13, 2018  |  comments ( 0 )  | 

CPG Industry gets a makeover for better consumer experience

All thanks to technology, today retail industry has surely witnessed a transformation. Indian consumer packaged goods industry is no exception. Let's know how has the CPG industry changed over time.

BY Guest author  |  Mar 09, 2018  |  comments ( 0 )  | 

How Valentines Day Discounts Help Brands in Generating the Surge?

Discount led marketing is here to stay in India. However, brands need to do lot of innovation around how the discounts are structured and promoted.

BY Guest author  |  Feb 14, 2018  |  comments ( 0 )  | 

Have you bridged the new digital divide yet

Today, it is very important for retailers to adapt to the digital route for doing trade. Not only this, but retailers should take more keen interest in bridging the new digital divide for providing consumers a seamless experience.

BY Shwetha Satyanarayan  |  Feb 10, 2018  |  comments ( 0 )  | 

How Hobbs launch strategy for a perfect outfit for quality?

While on the expansion trail, the company wanted to ensure that it didn’t lose its focus on doing things right on the shop floor.

BY Shipra Srivastava  |  Jan 25, 2018  |  comments ( 0 )  | 

Why it is so important to have a consistent brand design

With every passing day competition amid the retail businesses is getting bigger and bolder. The need of the hour for brands is innovative brand design, why? Let's find out.

BY Guest author  |  Jan 20, 2018  |  comments ( 0 )  | 

How Digital Assurance is key to E-comm Success?

Digital assurance has emerged as a must-have solution to turn e-commerce brands successful in today's highly digitalised world.

BY Guest author  |  Jan 19, 2018  |  comments ( 0 )  | 

Consumer Durable Companies bet big on Ongoing Festive Season

Every festive season brings with it an opportunity for the retail entity to gain consumers and profits. This year the scene is no different.

BY Tanya Krishna  |  Oct 12, 2017  |  comments ( 0 )  | 

What’s driving the Indian home fashion market?

Today, Consumers have started renovating and redesigning their homes with home décor in order to make it more attractive.

BY Tanya Krishna  |  Oct 06, 2017  |  comments ( 0 )  |