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Coco Cola

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Changing retail game with customer-driven commerce

From customization to dialogue and participation, having customers deeply involved in product development will influence the way customers show brand loyalty, writes Shwetha Satyanarayan.

BY Shwetha Satyanarayan  |  Jun 26, 2018  |  comments ( 0 )  | 

Best marketing strategies for FMCG products in India from the leading brands

These are the multimillion names that can are altering the retail industry with their innovative marketing strategies

BY Madhushree Chowdhary  |  May 19, 2018  |  comments ( 0 )  | 

CPG Industry gets a makeover for better consumer experience

All thanks to technology, today retail industry has surely witnessed a transformation. Indian consumer packaged goods industry is no exception. Let's know how has the CPG industry changed over time.

BY Guest author  |  Mar 09, 2018  |  comments ( 0 )  | 

How Detox Drinks Are Changing Retail Selves?

Detox drinks are an emerging segment in overall food and beverage segment and certainly has brighter future ahead.

BY Shipra Srivastava  |  Feb 26, 2018  |  comments ( 0 )  | 

Flavored water: an emerging concept

Rise in processed food and beverage consumption is expected to fuel global liquid flavors market demand.

BY Joyshree Saha  |  Nov 22, 2016  |  comments ( 0 )  | 

How toy stores are finding profits in big formats?

The global retail scenario is changing dramatically because they are improving and retailers are experimenting more with their store formats. They are effectively designing and managing various strategic levels to enhance the overall customer shopping exp

BY Joyshree Saha  |  Nov 08, 2016  |  comments ( 0 )  | 

You know why, Coca-Cola is reducing sugar content from its softdrinks?

An official said, “The Company's bottlers have been told to accelerate production lines for zero-sugar and diet drinks.”

BY Indian Retailer Bureau  |  Oct 28, 2016  |  comments ( 0 )  | 

what makes fashion a sweet spot for licensing?

The on-going and exponentially growing trend of licensed fashion merchandise is no surprise, given the abundance of entertainment content, the ardent fan base, penchant for brands or labels and increasing internet penetration.

BY Gargi Bhardwaj  |  Jul 11, 2016  |  comments ( 0 )  | 

Uttarakhands Sitarganj becomes the new production ground of Coca Cola

Coca Cola will set up the plant with the total investment of Rs 400-500 crore and has submitted an Earnest Money Deposit of Rs 1.26 crore.

BY Indian Retailer Bureau  |  Jun 27, 2016  |  comments ( 0 )  | 

Disney Indias Captain America riding on licensing deals

As Marvel Superheroes assembled to take sides in Captain America: Civil War, Disney Indias Consumer Products business has brought as many as 70 brands under licensing agreement

BY Gargi Bhardwaj  |  May 19, 2016  |  comments ( 0 )  | 

Coca-Cola bottlers plan Rs 510 crore investment in Haryana

With a vision of adding new manufacturing lines, Coca-Cola bottling firms Kandhari Beverages and Enrich Agro Food Products confirmed an investment of Rs 510 crore in Haryana.

BY Indian Retailer Bureau  |  Mar 09, 2016  |  comments ( 0 )  | 

Marvel teams with Coca-Cola for Super Bowl ad

The Super Bowl commercial forms part of a campaign that will see new limited-edition Coke Mini cans

BY Gargi Bhardwaj  |  Feb 09, 2016  |  comments ( 0 )  | 

T-20 games attracts brands to invest big bucks

In order to increase retail consumption, brands are all set to invest close to Rs 2,500-3,000 crore over the period of next four months on the action packed T20 matches to gain ground and on air sponsorship.

BY Indian Retailer Bureau  |  Feb 04, 2016  |  comments ( 0 )  | 

Mahindra Retail appoints Parvinder Singh as Omni Channel Chief

Mahindra Retail has recently appointed Parvinder Singh as Chief Omni Channel Officer with effect from December 1, 2015.

BY Indian Retailer Bureau  |  Dec 04, 2015  |  comments ( 0 )  | 

Coca-cola partners with hyperlocal app Grofers to test Sprite Zero

For the very first time, beverage maker Coca-Cola seems like testing its low-calorie brand Sprite Zero in India on an eCommerce mobile app, Grofers.

BY Indian Retailer Bureau  |  Nov 23, 2015  |  comments ( 0 )  |