Corporate Social Responsibility
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From following a fitness model on whatsapp and a meal chart on app to calorie count on a smart watch, millennials do everything to ensure that they are fit.
So far Walmart India has retrofitted the lighting systems in all its stores with LED lights. This has reduced the stores' electricity demand by 15-20 percent, Walmart India said.
Following are few case studies demonstrating evolution of modern retail stores which can overcome the challenges eCommerce has brought.
Growth will be aided by several factors including rising internet penetration, drop in data access costs, shift to smart phones, flow of credit to consumers and micro enterprise increase in domestic consumption, affluent middle-class and rising income and
Global retailers such as Lush, Apple, Ernster amongst others focusing on customer first approach not only to win laurels but also to improve business.
When there are over 200 million active social media users in a country, a feedback often makes or breaks the deal. This new age conversation between the retailer and a customer is taking form as social commerce, a new-age retail trend.
Brands such as Glossier, Man Repeller amongst others which started as an online blog, became even more popular with the offline foray.
Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand promotion.
Digital reviews are important, what is being said on social media really creates the difference in terms of brand identity.
From customization to dialogue and participation, having customers deeply involved in product development will influence the way customers show brand loyalty, writes Shwetha Satyanarayan.
The smart sensors inside the machine will push out orders and if a customer changes his mind, it will read the weight of the product and understand what they have picked up, and charge them accordingly.
Endless aisle is an innovative technology which is helping the retailers in improving store conversion which results in improved revenue.
Besides clothing HRX also has a signature workout called the HRX Workout and a meal plan called HRX Athlete Meal pack sold under the Curefit umbrella.