Corporate Social Responsibility
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The company unveiled its first flagship store at Defence Colony in South Delhi on 31st October 2018.
In India, 68% of online shoppers are purchasing from a marketplace, as opposed to a shopping with an online brand.
Customer segmentations can be created with associative data of one group of buyers with other groups who have no connection whatsoever with the former.
3 minute breakfast to Alexa friendly recipes, how MTR is staying relevant to younger generation?
Organised retail penetration expected to reach 10% 2020 against current 7%
Internationally technology has been mushrooming for the past decade but in India we can easily say that the past 2 years have been paving the way for the digital era of retail.
Let us take a look at some of these women who are ruling their fields
The organized gifting market in India is worth a whopping Rs 25,000 croreand the year-on-year growth for the market is estimated at 40-45 per cent
Globally it is $100 billion business while in India it is hardly a $200 million business but is expanding at over 40% year over year.
Focused on experientials, the signature feature of the store is the 100 sq. foot horseshoe shaped vanity area where customers can touch and feel products for a first-hand experience.
Voice commerce, although, is somewhat in its nascent stages, is already starting to show powerful influence on consumer behaviours.
According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.