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Showing 1 - 15 Articles out of 806

Here are some unknown truths about online sales

E-tailers generated their higher ever sale performance over the five festive days from 9 th -14th Oct 2018.

BY Shipra Srivastava  |  Oct 16, 2018  |  comments ( 0 )  | 

Why ‘smaller’ towns are big players this festive sale season?

This festival season for more reasons than one has been truly belonged to the online shoppers of not Metros, but smaller towns like tier II cities, and even tier III and IV cities.

BY Shwetha Satyanarayan  |  Oct 15, 2018  |  comments ( 0 )  | 

How Taobao is helping SMEs in Kashmir?

Li is one of the first Chinese sellers to use live streaming to help revive hand crafted cashmere wool scarves in her home market.

BY Shipra Srivastava  |  Oct 11, 2018  |  comments ( 0 )  | 

How Indian retail is finding its ways amid amid ecommerce and malls?

Organised retail penetration expected to reach 10% 2020 against current 7%

BY Indian Retailer Bureau  |  Oct 03, 2018  |  comments ( 0 )  | 

How marketing automation platforms are transforming Retail Sector?

Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion have made their online presence by launching their websites and apps.

BY Indian Retailer Bureau  |  Sep 27, 2018  |  comments ( 0 )  | 

How to connect with customers?

In addition to donating all its proceeds from its Charity Pot lotion;hosts in-store demonstrations that support the brand’s commitment to environmental conservation, animal welfare, and human rights.

BY Shwetha Satyanarayan  |  Sep 04, 2018  |  comments ( 0 )  | 

How Indian Retail is driving the Next level of digital engagement?

At an ordinary retail store, bots can easily reduce the work burden of its human counterparts.

BY Shwetha Satyanarayan  |  Sep 03, 2018  |  comments ( 0 )  | 

How health supplements are changing conventional retail shelve?

India's health supplement and nutraceutical industry is rapidly growing and is poised to be USD 10 billion industry by 2025.

BY Shipra Srivastava  |  Sep 03, 2018  |  comments ( 0 )  | 

IKEA in India- What it means for other players?

Although some furniture makers maintainthere’s no threat in the long run, some agree that there has been immediate response to IKEA’s launch in India and the sales of other players have significantly reduced.

BY Shwetha Satyanarayan  |  Aug 29, 2018  |  comments ( 0 )  | 

Why do not all internet users trust online transactions?

According to the findings, it takes three to four months for a typical internet user to make the first online transaction.

BY Shwetha Satyanarayan  |  Aug 22, 2018  |  comments ( 0 )  | 

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author  |  Aug 14, 2018  |  comments ( 0 )  | 

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author  |  Aug 07, 2018  |  comments ( 0 )  | 

Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study

As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  | 

Trends shaping the Indian fashion industry!

In order to tap the emerging opportunities, organisations are deploying unique strategies to penetrate new markets and differentiate their offerings.

BY Shipra Srivastava  |  Jul 31, 2018  |  comments ( 0 )  | 

3 Big Business Problems that every e-commerce company is looking to Solve with Machine Learning

Many big e-commerce companies such as Amazon is relying heavily on machine learning to solve many operational hurdles.

BY Shipra Srivastava  |  Jul 23, 2018  |  comments ( 0 )  |