Prabhkiran Singh, CEO, and Founder, Bewakoof while speaking at a webinar #EmpoweringD2C in collaboration with Shipway states, "Our purpose at Bewakoof is to add lightheartedness to life. We do it by adding expressions to our products.
The global consumer electronics industry is projected to show considerable growth over the forecast period 2019-2025, courtesy a surging demand for products such as televisions, smartphones, and wearable devices.
Hygienic menstruation products such as sanitary napkins, menstrual cups, tampons, panty liners, and intimate cleansers are common among women, sanitary napkins are used the most with approximately 17.63% of the menstruating women using them.
While pivoting to digital technologies, B2C and B2B apps, the FMCG companies have also realigned their product portfolios in a major way capitalizing on the shifting consumer preferences and behavior in times of the pandemic.