While pivoting to digital technologies, B2C and B2B apps, the FMCG companies have also realigned their product portfolios in a major way capitalizing on the shifting consumer preferences and behavior in times of the pandemic.
D2C model is bringing many changes in this new landscape, creating a more engaging experience, improving retailer's customer relationships, keeping transparent transactions, producing better products with better pricing.
The broader meat market has been largely unorganised with brands like Licious, Meatigo, FreshToFarm, etc., quickly gaining prominence courtesy their vertically integrated supply chains with high bars on quality.
E-commerce, omnichannel retail, social commerce, etc. have all been there but the pandemic has made them part of the regular shopping routine of consumers and young buyers are the most enthusiastic about these new ways of shopping right now.