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Showing 1 - 15 Articles out of 94

How retail merchandising is getting a Tech Facelift?

A retail biz means lots and lots of data and in fact, a continuous stream of data.

BY Guest author  |  Oct 29, 2018  |  comments ( 0 )  | 

How machine learning is enabling data driven retail transformation?

Customer segmentations can be created with associative data of one group of buyers with other groups who have no connection whatsoever with the former.

BY Guest author  |  Oct 26, 2018  |  comments ( 0 )  | 

The Emergence of Analytical Techniques in Value Retail

In the fast-growing and manufacturing world words like market segmentation manual surveys and written feedback may not be considered of great use.

BY Guest author  |  Oct 24, 2018  |  comments ( 0 )  | 

How marketing automation platforms are transforming Retail Sector?

Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion have made their online presence by launching their websites and apps.

BY Indian Retailer Bureau  |  Sep 27, 2018  |  comments ( 0 )  | 

Top 5 trends of IT deployment in HR functions of retail companies

According to the research, the biggest challenge that stands in the way of this adoption is disjointed technology & systems within retail enterprises.

BY Indian Retailer Bureau  |  Sep 14, 2018  |  comments ( 0 )  | 

McDonald's to recycle cooking oil to run its delivery trucks

As per the company, Biodiesel made from used cooking oil is a cleaner fuel with 75% lower carbon emissions than diesel over its entire life cycle. It is an eco-friendly fuel that helps limit global warming, it said.

BY Indian Retailer Bureau  |  Jul 23, 2018  |  comments ( 0 )  | 

How tech startups are changing the fitness industry model

From following a fitness model on whatsapp and a meal chart on app to calorie count on a smart watch, millennials do everything to ensure that they are fit.

BY Shwetha Satyanarayan  |  Jul 18, 2018  |  comments ( 0 )  | 

This is how retailers are still walking down the aisles of shop-in-shop

It doesn't take much time for a brand's store presence to make or break the deal. When brands are taking the tech road to adopt latest technology in their stores, some still believe in expanding through shop-in-shop format. Let's find out why.

BY Shwetha Satyanarayan  |  Apr 12, 2018  |  comments ( 0 )  | 

How Crocs regained its footprint in India?

Crocs, a leading footwear retailer is one such example which had build the rich network of offline stores in India via franchise model and eventually fall down to zero due to fatuous strategy.

BY Shipra Srivastava  |  Aug 28, 2017  |  comments ( 0 )  | 

Flipkart made it to Interbrand’s 40 next-generation, disruptive brands

The report honors emerging brands that are the next generation of world- changing brands.

BY Indian Retailer Bureau  |  May 24, 2017  |  comments ( 0 )  | 

'The Powerpuff Girls' to roll out its own merchandise

The EMEA are going to launch fashion, accessories, gifting, homewares, and personal care, FMCG and back-to-school products after the successful first launch.

BY Indian Retailer Bureau  |  Oct 04, 2016  |  comments ( 0 )  | 

Toys 'R' Us now within the reach of Indian kids

Currently, Tablez is planning to open around 65 outlets of Toys 'R' Us in India in next 10 years. This will be another feather in the cap of LuLu

BY Indian Retailer Bureau  |  Sep 23, 2016  |  comments ( 0 )  | 

A lot more play beyond cartoon in Back-to-School licensing

Once flooded by characters from popular entertainment channels, the back to school range is now witnessing a diverse set of IPs all set to tap into the market of kid’s school supplies.

BY Gargi Bhardwaj  |  Sep 14, 2016  |  comments ( 0 )  | 

Longchamp spreading its wings in India by opening six more stores

Longchamp owns more than 300 exclusive stores globally and retails from another 1,500 points of sale and has a workforce of around 3,000.

BY Indian Retailer Bureau  |  Jul 28, 2016  |  comments ( 0 )  | 

Meerut Head Post Office opens exclusive counters for eBay sellers

The city thus became the first in Uttar Pradesh to have such a facility for the eRetail behemoth.

BY Indian Retailer Bureau  |  Jun 10, 2016  |  comments ( 0 )  |