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Best marketing strategies for FMCG products in India from the leading brands

These are the multimillion names that can are altering the retail industry with their innovative marketing strategies

BY Madhushree Chowdhary  |  May 19, 2018  |  comments ( 0 )  | 

Why government want 'Jan Aushadhi' counters at hypermarkets & supermarkets

The move by the government is undoubtedly to splurge the demand of unbranded generics and to keep their prices low, but in order to make it used by the mass, doctors and practitioners do need to prescribe them too.

BY Sahil  |  Sep 22, 2016  |  comments ( 0 )  | 

Seeking better B2B horizons, AmazonBusiness eyes expansion

Started in Bengaluru a year back, AmazonBusiness continues to enlarge its route compared to its US market where it clocked an annual sale of around $1 billion last year.

BY Indian Retailer Bureau  |  Jun 13, 2016  |  comments ( 0 )  | 

Union Budget 2016: What's in store for the Retail Industry

With the Union Budget 2016-17, Prime Minister (PM) Narendra Modi and Finance Minister (FM) Arun Jaitley have come a step closer to promoting infrastructural and digital growth, say the retail community.

BY Nitin Abbey  |  Mar 03, 2016  |  comments ( 0 )  | 

Emami ropes in Parineeti Chopra to endorse BoroPlus skincareproduct

FMCG firm Emami has roped in Bollywood actress Parineeti Chopra to endorse its new skincare product BoroPlus Cocoa Soft Moisturising lotion.

BY Indian Retailer Bureau  |  Nov 23, 2015  |  comments ( 0 )  | 

Emami ropes in Shruti Haasan to endorse Kesh King Herbal Shampoo

FMCG Emami's ayurvedic hair care brand, Kesh King has recently roped actress Shruti Haasan for endorsing the Kesh King Ayurvedic Medicinal Oil specifically for the southern markets .

BY Indian Retailer Bureau  |  Oct 15, 2015  |  comments ( 0 )  | 

Patanjali tieup lifts Future group stocks up to 20%

Shares of Future group companies rallied up to 20 per cent in after the company announced a tieup with Baba Ramdev's Patanjali...

BY Indian Retailer Bureau  |  Oct 10, 2015  |  comments ( 0 )  | 

Emami Raises Rs 950 crore for Kesh King Buy

Emami Ltd has raised Rs 950 crore debt to partially fund the acquisition of Kesh King brand of hair products which was touted as one of the biggest deal in recent times in the Indian FMCG industry.

BY Indian Retailer Bureau  |  Aug 06, 2015  |  comments ( 0 )  | 

HUL likely to buy hair care biz Indulekha for Rs 500cr

Hindustan Unilever (HUL) is returning to the M&A ring with an interest to acquire Kerala-based ayurvedic hair and skin care brand Indulekha

BY Indian Retailer Bureau  |  Jun 24, 2015  |  comments ( 0 )  | 

Emami in talks to buy Kesh King

Kolkata-based FMCG major, Emami has entered into final negotiations to buy Kesh King brand of SBS Biotech.

BY Indian Retailer Bureau  |  May 21, 2015  |  comments ( 0 )  | 

Paytm and Emami come together

Paytm has partnered with Emami Fair and Handsome, the leading Men’s grooming brand in the country, in a mega consumer promotion.

BY Indian Retailer Bureau  |  May 05, 2015  |  comments ( 0 )  | 

Emami Q3 net profits up by 21.9 %

Indian FMCG firm Emami recently shared its unaudited consolidated net profit for the quarter ended Dec 31 rose by 21.9 percent at Rs.183.7 crore, says a report in IANS.

BY Indian Retailer Bureau  |  Jan 29, 2015  |  comments ( 0 )  | 

Emami acquires controlling stake in Australia based Fravin

The takeover marks Emami’s entry into the fast growing organic personal care products business.

BY Indian Retailer Bureau  |  Jan 22, 2015  |  comments ( 0 )  | 

Kangana Ranaut new brand ambassador for Boroplus

Emami recently launched the new BoroPlus Total Results moisturising lotion and roped in bollywood actress Kangana Ranaut as its brand ambassador.

BY Retailer  |  Nov 06, 2014  |  comments ( 0 )  | 

Emami's packaging paper plant to commission operations in March

Emami Paper Mills recently announced its diversification into high-end packaging paper, would commission its plant by March next year, as per a PTI report.

BY Retailer  |  Sep 17, 2014  |  comments ( 0 )  |