With shifting market dynamics and the increasing popularity of online purchasing, the fashion e-commerce marketplace has grown more adaptable in engaging with tier 2 and 3 cities that provide considerable prospects.
With more awareness about fast fashion being a huge contributor to the climate crisis, we're seeing many sustainable alternatives emerge to customers to make a more responsible choice.
Talking about sustainability, leading brands across several domains like clothes, food, accessories, and electronics are also moving towards a future that minimizes plastic waste in terms of packaging and delivery.