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Showing 1 - 15 Articles out of 841

How Supply Chain is helping retailers in this festive season?

There is no one particular product preference but a combination of products both as regular consumption and a gift factor that add to the complexity.

BY Guest author  |  Dec 06, 2018  |  comments ( 0 )  | 

MATTLOOK COSMETICS debuts 6.5 bn Indian Cosmetic & beauty Industry

The Company has set up a R & D and product design centre in Delhi which is responsible for product designing and testing before it hits the market

BY Indian Retailer Bureau  |  Nov 22, 2018  |  comments ( 0 )  | 

Setting up shop: empowering small retailers and kiranas

The profound knowledge of the local consumer community allows these small stores to use their limited storage space and create a smart turnover essential goods.

BY Guest author  |  Nov 01, 2018  |  comments ( 0 )  | 

Why e-content is of supreme importance to new age brands?

Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.

BY Shwetha Satyanarayan  |  Oct 29, 2018  |  comments ( 0 )  | 

Consumers in India are shopping online more frequently, and they prefer marketplaces: Study

In India, 68% of online shoppers are purchasing from a marketplace, as opposed to a shopping with an online brand.

BY Indian Retailer Bureau  |  Oct 26, 2018  |  comments ( 0 )  | 

Why ‘smaller’ towns are big players this festive sale season?

This festival season for more reasons than one has been truly belonged to the online shoppers of not Metros, but smaller towns like tier II cities, and even tier III and IV cities.

BY Shwetha Satyanarayan  |  Oct 15, 2018  |  comments ( 0 )  | 

How millennials are changing the consumption story of India?

3 minute breakfast to Alexa friendly recipes, how MTR is staying relevant to younger generation?

BY Shipra Srivastava  |  Oct 15, 2018  |  comments ( 0 )  | 

How Walmart India is banking on private labels?

Walmart which primarily operates as wholesaler in India has two private labels in its portfolio including Right Buy, Member's Mark.

BY Shipra Srivastava  |  Oct 10, 2018  |  comments ( 0 )  | 

How healthy 'Snacking' items are changing retail shelves?

The market for savoury snacks in India holds tremendous growth potential, though there always remain few challenges that still need to be addressed on the way forward.

BY Tanya Krishna  |  Oct 06, 2018  |  comments ( 0 )  | 

How Indian retail is finding its ways amid amid ecommerce and malls?

Organised retail penetration expected to reach 10% 2020 against current 7%

BY Indian Retailer Bureau  |  Oct 03, 2018  |  comments ( 0 )  | 

How gifting solutions are going beyond fashion labels and home items?

The organized gifting market in India is worth a whopping Rs 25,000 croreand the year-on-year growth for the market is estimated at 40-45 per cent

BY Shwetha Satyanarayan  |  Sep 27, 2018  |  comments ( 0 )  | 

How franchise model is fueling growth in Spa Culture of India?

Globally it is $100 billion business while in India it is hardly a $200 million business but is expanding at over 40% year over year.

BY Shipra Srivastava  |  Sep 26, 2018  |  comments ( 0 )  | 

Nike introduces new line of sports hijab for Muslim female athletes

Nike is the first major brand to enter this market.

BY Indian Retailer Bureau  |  Sep 19, 2018  |  comments ( 0 )  | 

How GCPL is tracking the impact of trade promotions to optimize better ROI?

GCPL chose Oracle Demantra Predictive Trade Planning solution which provides the business insights based on data analytics.

BY Shipra Srivastava  |  Aug 21, 2018  |  comments ( 0 )  | 

Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study

As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  |