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Here are some unknown truths about online sales

E-tailers generated their higher ever sale performance over the five festive days from 9 th -14th Oct 2018.

BY Shipra Srivastava  |  Oct 16, 2018  |  comments ( 0 )  | 

Why ‘smaller’ towns are big players this festive sale season?

This festival season for more reasons than one has been truly belonged to the online shoppers of not Metros, but smaller towns like tier II cities, and even tier III and IV cities.

BY Shwetha Satyanarayan  |  Oct 15, 2018  |  comments ( 0 )  | 

‘Femina FLAUNT’ launches its Fragrance range

Femina FLAUNT, the retail brand by Femina (owned by Bennett, Coleman & Co. Ltd.), launched their Fragrance category at the India Licensing Expo (ILE) 2018

BY Indian Retailer Bureau  |  Sep 14, 2018  |  comments ( 0 )  | 

How health supplements are changing conventional retail shelve?

India's health supplement and nutraceutical industry is rapidly growing and is poised to be USD 10 billion industry by 2025.

BY Shipra Srivastava  |  Sep 03, 2018  |  comments ( 0 )  | 

Google, Amazon and Jio are India's Most Influential Brands: Ipsos

Leading research agency Ipsos has compiled the data of top 20 influential brands of India.

BY Shipra Srivastava  |  Aug 02, 2018  |  comments ( 0 )  | 

How small companies can compete with Flipkart and Amazon?

Other than the quality of product or service that is being offered to customers, there are many small things which really create the difference.

BY Shipra Srivastava  |  Jul 25, 2018  |  comments ( 0 )  | 

Of bold colours and high bar stools!

Do colours of office desks and chairs, and work productivity have direct correlation? "Completely true and yes," says Ashish Aggarwal, chairman of Indo Innovations, a global player in manufacturing and supplying of office furniture.

BY Shwetha Satyanarayan  |  Jul 11, 2018  |  comments ( 0 )  | 

An analysis of the e-commerce growth in India

Growth will be aided by several factors including rising internet penetration, drop in data access costs, shift to smart phones, flow of credit to consumers and micro enterprise increase in domestic consumption, affluent middle-class and rising income and

BY Guest author  |  Jul 05, 2018  |  comments ( 0 )  | 

Alternate commerce the new retail reality?

Online biggies Amazon, Flipkart and Myntra all have a common thread and it's not their aggressive acquisitions. The etailers have turned to local stores for last leg deliveries and fast expansion.

BY Shwetha Satyanarayan  |  Jul 03, 2018  |  comments ( 0 )  | 

The next phase of White Revolution is here

The online milk-retailers will have to bear warehouse operational cost. Specifically, labor cost of picking and packing orders where kirana shops and supermarkets don't fall into. As in supermarket or kirana stores, we consumers go and pick our preferred

BY Sharmila Das  |  Jun 25, 2018  |  comments ( 0 )  | 

Myntra eyes 100 stores in 2 years, 50 Roadster stores alone

While Myntra has seen big success online, Narayanan maintained that there has been overwhelming response to its offline stores and it had witnessed increase in sales from the localities around the Roadster store.

BY Shwetha Satyanarayan  |  Jun 20, 2018  |  comments ( 0 )  | 

Myntra, Amazon announce discount war with 50-80% off

Myntra, taking cue from its earlier sale events, this time too expects tier II and III cities and towns will continue to be an important area of focus with over 60% sales coming from these regions.

BY Sharmila Das  |  Jun 19, 2018  |  comments ( 0 )  | 

Flipkart denies noticing Pink Slips to its employees

Although it is not clear yet how many employees will be under the firing axe radar, sources said it is happening across verticals and a few management level employees have already put papers.

BY Sharmila Das  |  Jun 07, 2018  |  comments ( 0 )  | 

How start-up merchandise companies are driving more sales?

Companies such as Campus Sutra, Alcis Sports, The Souled Store are craving their niches in offering official merchandise with seasonal touch at decent price points.

BY Shipra Srivastava  |  Jun 07, 2018  |  comments ( 0 )  | 

AIOVA fears Walmart-Flipkart deal will affect business of sellers

The statement said if the deal materializes, Walmart will control the market on Flipkart.com via B2B companies the same way that Flipkart India Pvt Ltd is currently doing.

BY Sharmila Das  |  Jun 06, 2018  |  comments ( 0 )  |