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Showing 1 - 15 Articles out of 35

How start-up merchandise companies are driving more sales?

Companies such as Campus Sutra, Alcis Sports, The Souled Store are craving their niches in offering official merchandise with seasonal touch at decent price points.

BY Shipra Srivastava  |  Jun 07, 2018  |  comments ( 0 )  | 

Welcome to the season of renting

Furniture renting is not new to the millennials who love to live with less baggage and burden. But have you peeked into the world of seasonal renting of furniture? From TV projector screens to barbecue machines, millennials are making the most of such sea

BY Shwetha Satyanarayan  |  Jun 01, 2018  |  comments ( 0 )  | 

How Puma India grew online sales by 6X over one year?

Puma India had set up a multi channel both online and offline business but they were facing multiple problems especially with inventory

BY Shipra Srivastava  |  Apr 26, 2018  |  comments ( 0 )  | 

Adidas hits the bull’s eye in profit making

The Adidas brand itself, famed for its three-striped logo, saw global sales jump 20 percent, driven by strong demand for its retro-inspired Adidas Originals trainers and its Adidas neo urban fashion line.

BY Indian Retailer Bureau  |  Nov 04, 2016  |  comments ( 0 )  | 

Baseline to score goal in India with Liverpool merchandise

This four year deal with Liverpool will equip the Baseline to sell official Liverpool merchandise such as apparel, footwear, stationery products and mobile phone covers etc.

BY Indian Retailer Bureau  |  Sep 24, 2016  |  comments ( 0 )  | 

A lot more play beyond cartoon in Back-to-School licensing

Once flooded by characters from popular entertainment channels, the back to school range is now witnessing a diverse set of IPs all set to tap into the market of kid’s school supplies.

BY Gargi Bhardwaj  |  Sep 14, 2016  |  comments ( 0 )  | 

This is how licensing industry is moving beyond characters and TV properties

Talking from licensee’s perspective, 6 years ago corporate licensing was a model only for certain kind of licensees so only big conglomerates used to practice corporate licensing.

BY Chitra Johri  |  Jun 29, 2016  |  comments ( 0 )  | 

How KKR is leading the pack in sports licensing

Taking its expansion spree a notch higher, Shahrukh Khan co-owned KKR has launched Kolkata Knight Riders Expressions debit cards with ICICI bank.

BY Gargi Bhardwaj  |  May 17, 2016  |  comments ( 0 )  | 

David Beckham to launch grooming line with Biotherm Homme

The multiyear partnership was put together by the L’Oreal-owned company and Seven Global, which will see Beckham create and develop his own line, which is set for release during 2017.

BY Indian Retailer Bureau  |  May 12, 2016  |  comments ( 0 )  | 

Forever Faster at PUMA flagship store

The layout and design is simple to give focus on the products to ensure they demand attention, stand out and resonate with the consumer.

BY Gargi Bhardwaj  |  Apr 12, 2016  |  comments ( 0 )  | 

Bengaluru stands out as the most health conscious city: Amazon Study

Bengaluru has also topped as the city most enthusiastic about sports, with maximum sales of sports the city.

BY Indian Retailer Bureau  |  Apr 09, 2016  |  comments ( 0 )  | 

20th Century Fox & Man U form team

nited’s digital perimeter boards and post-game interview backdrops will promote films such as Deadpool and X-Men: Apocalypse.

BY Gargi Bhardwaj  |  Feb 08, 2016  |  comments ( 0 )  | 

Messi launches app game with Space Scooter

Barcelona's forward player Lionel Messi is all set to ride space scooter

BY Indian Retailer Bureau  |  Feb 04, 2016  |  comments ( 0 )  | 

Arsenal teams with Bank Muamalat for co-branded debit cards

Arsenal Football Club has inked pact with PT Bank Muamalat Indonesia Tbk for debit cards in Indonesia.

BY Indian Retailer Bureau  |  Jan 16, 2016  |  comments ( 0 )  | 

Pepsi forays into phone market with Pepsi P1

Pepsi has marked its presence into Smartphone segment of China with launch of the first Pepsi-branded phone - the Pepsi P1 and the P1s.

BY Gargi Bhardwaj  |  Nov 26, 2015  |  comments ( 0 )  |