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Companies such as Campus Sutra, Alcis Sports, The Souled Store are craving their niches in offering official merchandise with seasonal touch at decent price points.
Furniture renting is not new to the millennials who love to live with less baggage and burden. But have you peeked into the world of seasonal renting of furniture? From TV projector screens to barbecue machines, millennials are making the most of such sea
Puma India had set up a multi channel both online and offline business but they were facing multiple problems especially with inventory
The Adidas brand itself, famed for its three-striped logo, saw global sales jump 20 percent, driven by strong demand for its retro-inspired Adidas Originals trainers and its Adidas neo urban fashion line.
This four year deal with Liverpool will equip the Baseline to sell official Liverpool merchandise such as apparel, footwear, stationery products and mobile phone covers etc.
Once flooded by characters from popular entertainment channels, the back to school range is now witnessing a diverse set of IPs all set to tap into the market of kid’s school supplies.
Talking from licensee’s perspective, 6 years ago corporate licensing was a model only for certain kind of licensees so only big conglomerates used to practice corporate licensing.
The multiyear partnership was put together by the L’Oreal-owned company and Seven Global, which will see Beckham create and develop his own line, which is set for release during 2017.
Bengaluru has also topped as the city most enthusiastic about sports, with maximum sales of sports the city.
Arsenal Football Club has inked pact with PT Bank Muamalat Indonesia Tbk for debit cards in Indonesia.