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Given that the kids are gradually catching up with the latest vogue, fashion-related licensing for kids’ apparel segment rules the industry, both in monetary terms as well as popularity.
As kids are gradually catching up with the latest vogue and acquiring fashion-related products, licensing for kids’ apparel segment is seeing a new growth horizon, both in monetary terms as well as popularity.
Metro malls are all geared up to welcome the summer season, as shoppers, children, strollers, college students among others seek them as the perfect getaway in scorching heat!
No kidding. The market for children's apparel is flourishing when most other categories have been sluggish. According to the industry reports it is on the upward swing. Read on to know more…
Kids wear market in India is burgeoning with opportunities. Character Licensing is one such feather added to its hat which will take the industry forward. Let’s take a sneak peak.
Did you ever come across a situation where your child might ask for merchandise with a Super Man or Barbie on it? Ever wondered how the character came up on that merchandise. The concept of getting the character on a cup or pencil is through the art of Br