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Showing 1 - 15 Articles out of 113

How GCPL is tracking the impact of trade promotions to optimize better ROI?

GCPL chose Oracle Demantra Predictive Trade Planning solution which provides the business insights based on data analytics.

BY Shipra Srivastava  |  Aug 21, 2018  |  comments ( 0 )  | 

Pressure cooker to crockery, IKEA plans to go local with designs

IKEA has expressed concerns about the price-conscious buyers in India and Engman maintained that pricing could be a major challenge here.

BY Sharmila Das  |  Jun 22, 2018  |  comments ( 0 )  | 

Pressure cooker to crockery, IKEA plans to go local with designs

IKEA's global design head Marcus Engman has maintained that the world's fvaourite home appliance brand will customize their products to suit the cooking needs of the Indian households.

BY Indian Retailer Bureau  |  Jun 22, 2018  |  comments ( 0 )  | 

What's common between Walmart-Flipkart and Amazon

In this week, we have seen e-commerce giant Amazon has rebranded its grocery service Amazon Now to Prime Now. Well, it makes sense for Amazon to capture the consumers who has evolved in ordering milk and bread online.

BY Sharmila Das  |  Jun 02, 2018  |  comments ( 0 )  | 

Best marketing strategies for FMCG products in India from the leading brands

These are the multimillion names that can are altering the retail industry with their innovative marketing strategies

BY Madhushree Chowdhary  |  May 19, 2018  |  comments ( 0 )  | 

How Women Power Is Creating A Difference In Retail?

Women’s Day is a remarkable occasion to celebrate the spirit of womanhood. There are many woman in retail who have created a difference, though the article we are endeavouring to identify few of them.

BY Shipra Srivastava  |  Mar 07, 2018  |  comments ( 0 )  | 

How businesses are reaping benefits out of renting lifestyle products

Today, with increasing demand for renting lifestyle products, many businesses are finding it a lucrative space to tap. Let's know more about it.

BY Guest author  |  Feb 23, 2018  |  comments ( 0 )  | 

Artisanal food: A business beyond profit!

Artisanal food is comparatively new to Indian market; However,gradually, it is moving towards becoming one of main stream businesses in the time to come.

BY Shipra Srivastava  |  Dec 15, 2017  |  comments ( 0 )  | 

How dryfruits can be next Big thing in online space?

Dryfruits are fetching a lot of traction in online space. Owing to numerous advantages of exclusive online distribution many wholesellers are now turning into eretailers to reach out their consumer base directly.

BY Shipra Srivastava  |  Dec 05, 2017  |  comments ( 0 )  | 

India’s Home Fashion Industry Welcomes IKEA for Better Market Positioning

IKEA, the Swedish home furnishing giant has cemented its position in India and has big plans for the Indian home furnishing market.

BY Tanya Krishna  |  Oct 30, 2017  |  comments ( 0 )  | 

What’s driving the Indian home fashion market?

Today, Consumers have started renovating and redesigning their homes with home décor in order to make it more attractive.

BY Tanya Krishna  |  Oct 06, 2017  |  comments ( 0 )  | 

Rise of E-Grocery in India with Biggies like Tata, Amazon Entering Market

Many big names today are venturing into E-grocery segment on a big scale. What can be the reason? Let’s find out.

BY Tanya Krishna  |  Oct 05, 2017  |  comments ( 0 )  | 

How digital innovations are easing the omni-channel journey?

These days almost every retailer is going online. Tech innovations either in front- end area or back-end sides are just helping the brands in making their omni-channel journey easy.

BY Shipra Srivastava  |  Sep 20, 2017  |  comments ( 0 )  | 

How retail is going to change from July 1..?

GST benefits such as reduced taxes, seamless input tax credit, ease in supply chain will certainly spurt the growth of retail sector.

BY Shipra Srivastava  |  Jun 30, 2017  |  comments ( 0 )  | 

Missing the ecommerce party – Indian Railways

The current market size of ecommerce logistics is Rs 200 crores and given the growth rate of this industry at close to 50%, it should increase to Rs 1000 by 2020.

BY Guest author  |  Jun 29, 2017  |  comments ( 0 )  |