Showing 1 - 15 Articles out of 206
Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.
The Big Data generated as a byproduct of our increasingly interconnected existence is a vital resource in AI development.
According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.
According to the findings, it takes three to four months for a typical internet user to make the first online transaction.
All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.
Leading research agency Ipsos has compiled the data of top 20 influential brands of India.
Experts assert that voice will be the preferred mode of transaction for e-commerce, banking, and payments in the near future.
Other than the quality of product or service that is being offered to customers, there are many small things which really create the difference.
Growth will be aided by several factors including rising internet penetration, drop in data access costs, shift to smart phones, flow of credit to consumers and micro enterprise increase in domestic consumption, affluent middle-class and rising income and
For long, metro cities and tier I cities have been on the maps of retailers and mall developers looking to expand and grow. Over the decade, however, the scenario changed with increasing lease rentals in metro malls.
The article presents top learning for retailers from Venture capitalist Mary Meeker.
Baba Ramdev has blown his trumpet into the Indian telecom sector by launching Patanjali sim and social messaging application Kimbho.
Along with the transitional shift witnessed in the Indian retail industry, consumers have also reshaped their retail habits and preferences. Here are 4 retail habits adopted by the consumers.