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Grass Root Group

Showing 1 - 15 Articles out of 1150

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author  |  Aug 14, 2018  |  comments ( 0 )  | 

Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study

As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  | 

How Inditex the maker of Zara, Massimo Dutti is improving shopping experience?

The company is working towards revolutionary methods to improve in-store experience.

BY Shipra Srivastava  |  Jul 27, 2018  |  comments ( 0 )  | 

How the role of Blockchain is changing organized retail?

Blockchain technology will also guarantee a more transparent supply chain with consumers having access to all the information to determine whether a product meets their standards.

BY Guest author  |  Jul 23, 2018  |  comments ( 0 )  | 

4 case studies that prove future lies in ‘experiential retail’

Following are few case studies demonstrating evolution of modern retail stores which can overcome the challenges eCommerce has brought.

BY Shipra Srivastava  |  Jul 10, 2018  |  comments ( 0 )  | 

Capgemini research reveals consumers are embracing AI

These human-like qualities can generate significant goodwill and drive a greater propensity to spend for nearly half (48%) of consumers. However, many organizations are failing to take consumer pain points and preferences into account when applying AI tec

BY Indian Retailer Bureau  |  Jul 10, 2018  |  comments ( 0 )  | 

The transformation of Indian shopping festivals

Brick and mortar stores which used to host seasonal sale or clearance sales for a period of not more than 15 days or so, had extended that duration to months, two years back. However, that's out-of-style now!

BY Sharmila Das  |  Jul 07, 2018  |  comments ( 0 )  | 

Consumer trust recuperates in 2018

A recent TRA Research says, between 2016 and 2017, the demonetization year, the consumer trust plummeted 19%.

BY Sharmila Das  |  Jun 27, 2018  |  comments ( 0 )  | 

The next phase of White Revolution is here

The online milk-retailers will have to bear warehouse operational cost. Specifically, labor cost of picking and packing orders where kirana shops and supermarkets don't fall into. As in supermarket or kirana stores, we consumers go and pick our preferred

BY Sharmila Das  |  Jun 25, 2018  |  comments ( 0 )  | 

How adidas, Max Fashion, others are improving in-store conversions?

Endless aisle is an innovative technology which is helping the retailers in improving store conversion which results in improved revenue.

BY Shipra Srivastava  |  Jun 21, 2018  |  comments ( 0 )  | 

Future Retail eyes larger share of airport sale

Observing the success of WHSmith retail chain across airport locations in the country Future Group is also keen on tapping the airport retail sale in the country.

BY Sunil Pol  |  Jun 21, 2018  |  comments ( 0 )  | 

Flipkart denies noticing Pink Slips to its employees

Although it is not clear yet how many employees will be under the firing axe radar, sources said it is happening across verticals and a few management level employees have already put papers.

BY Sharmila Das  |  Jun 07, 2018  |  comments ( 0 )  | 

980 cr sized German manufacturer Liebherr says hello India

For the current range, Liebherr has put in place a distribution network of around 500+ showrooms across 50+ cities in various regions. This includes partnership with organised retailers and local organised players in the country to retail the products.

BY Sharmila Das  |  Jun 06, 2018  |  comments ( 0 )  | 

ANAROCK launches ANAROCK Retail

The new firm is the result of a partnership between ANAROCK and Faithlane Property Consultants, headed by retail realty veteran Anuj Kejriwal who joins as CEO & MD - ANAROCK Retail.

BY Sharmila Das  |  Jun 06, 2018  |  comments ( 0 )  | 

How budget eyewear retailers are grabbing the attention of investors?

Many eyewear start-ups such as cleardekho, glassic, coolwinks amongst others are changing the eyewear industry forever.

BY Shipra Srivastava  |  Jun 06, 2018  |  comments ( 0 )  |