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Showing 1 - 15 Articles out of 240

How Indian gifting industry is shaping up?

The global gifting market is estimated to be USD 475 billion, and India is expected to emerge as one of the strongest contributors by 2024.

BY Guest author  |  Jan 07, 2019  |  comments ( 0 )  | 

Top 5 strategies that successful brands are using

Today we have brands such as Google and which have managed to create dominance in their respective sectors and emerged as anchor points for entire ecosystem.

BY Indian Retailer Bureau  |  Dec 26, 2018  |  comments ( 0 )  | 

Retail in 2018 – Learning the art of tenuous co-existence

Together they are beginning to create an ecosystem that will give the Indian consumer a true omni-channel experience, but as always in its own unique way that is truly Indian.

BY Guest author  |  Dec 24, 2018  |  comments ( 0 )  | 

How VR is a third Dimension between online and offline?

one of the retail majors deployed a model analysing the shopping pattern of customers and predicted their chances of Parents-to-be in recent future.

BY Guest author  |  Dec 21, 2018  |  comments ( 0 )  | 

5 Ways to Get Hyperlocal Marketing Right

Hyperlocal marketing plays a critical role in improving your ROI, if you’re a local business. Customers will respond better when they feel connected to your brand, and as a result, will drive your business’ growth.

BY Guest author  |  Nov 20, 2018  |  comments ( 0 )  | 

How retailers can deliver personalised experience?

Even though the traditional sales funnel is officially extinct with this new digital journey comes opportunities to collect customer data

BY Guest author  |  Nov 13, 2018  |  comments ( 0 )  | 

Why e-content is of supreme importance to new age brands?

Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.

BY Shwetha Satyanarayan  |  Oct 29, 2018  |  comments ( 0 )  | 

Here are some unknown truths about online sales

E-tailers generated their higher ever sale performance over the five festive days from 9 th -14th Oct 2018.

BY Shipra Srivastava  |  Oct 16, 2018  |  comments ( 0 )  | 

How are shopping malls gearing up to handle the voice commerce disruption in shopping?

Voice commerce, although, is somewhat in its nascent stages, is already starting to show powerful influence on consumer behaviours.

BY Guest author  |  Sep 03, 2018  |  comments ( 0 )  | 

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author  |  Aug 14, 2018  |  comments ( 0 )  | 

Are e-commerce players moving towards the cashless economy?

It was in 2015 that MasterCard indicated that India was one of the countries least ready to switch to a digital payments system.

BY Guest author  |  Jul 04, 2018  |  comments ( 0 )  | 

Social commerce clicks with new age buyers

When there are over 200 million active social media users in a country, a feedback often makes or breaks the deal. This new age conversation between the retailer and a customer is taking form as social commerce, a new-age retail trend.

BY Shwetha Satyanarayan  |  Jul 04, 2018  |  comments ( 0 )  | 

How Chat Bots handling customers in Retail

Chat Bots can simulate a human interaction by understanding a user’s queries and providing human-like response. Chat Bots use a technology to understand human inputs (voice or text), apply context and provide output.

BY Shwetha Satyanarayan  |  Jun 29, 2018  |  comments ( 0 )  | 

Top 4 best practices of brand reputation management

Customer perception is key in branding. You can work hard to make your brand appear a certain way to the world, but if customers aren’t buying it, none of your branding efforts matter

BY Shipra Srivastava  |  Jun 29, 2018  |  comments ( 0 )  | 

5 fool-proof tips to deal with negative digital reviews!

Digital reviews are important, what is being said on social media really creates the difference in terms of brand identity.

BY Shipra Srivastava  |  Jun 26, 2018  |  comments ( 0 )  |