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Showing 1 - 15 Articles out of 235

How retailers can deliver personalised experience?

Even though the traditional sales funnel is officially extinct with this new digital journey comes opportunities to collect customer data

BY Guest author  |  Nov 13, 2018  |  comments ( 0 )  | 

Why e-content is of supreme importance to new age brands?

Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.

BY Shwetha Satyanarayan  |  Oct 29, 2018  |  comments ( 0 )  | 

Here are some unknown truths about online sales

E-tailers generated their higher ever sale performance over the five festive days from 9 th -14th Oct 2018.

BY Shipra Srivastava  |  Oct 16, 2018  |  comments ( 0 )  | 

How are shopping malls gearing up to handle the voice commerce disruption in shopping?

Voice commerce, although, is somewhat in its nascent stages, is already starting to show powerful influence on consumer behaviours.

BY Guest author  |  Sep 03, 2018  |  comments ( 0 )  | 

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author  |  Aug 14, 2018  |  comments ( 0 )  | 

Are e-commerce players moving towards the cashless economy?

It was in 2015 that MasterCard indicated that India was one of the countries least ready to switch to a digital payments system.

BY Guest author  |  Jul 04, 2018  |  comments ( 0 )  | 

Social commerce clicks with new age buyers

When there are over 200 million active social media users in a country, a feedback often makes or breaks the deal. This new age conversation between the retailer and a customer is taking form as social commerce, a new-age retail trend.

BY Shwetha Satyanarayan  |  Jul 04, 2018  |  comments ( 0 )  | 

How Chat Bots handling customers in Retail

Chat Bots can simulate a human interaction by understanding a user’s queries and providing human-like response. Chat Bots use a technology to understand human inputs (voice or text), apply context and provide output.

BY Shwetha Satyanarayan  |  Jun 29, 2018  |  comments ( 0 )  | 

Top 4 best practices of brand reputation management

Customer perception is key in branding. You can work hard to make your brand appear a certain way to the world, but if customers aren’t buying it, none of your branding efforts matter

BY Shipra Srivastava  |  Jun 29, 2018  |  comments ( 0 )  | 

5 fool-proof tips to deal with negative digital reviews!

Digital reviews are important, what is being said on social media really creates the difference in terms of brand identity.

BY Shipra Srivastava  |  Jun 26, 2018  |  comments ( 0 )  | 

Pressure cooker to crockery, IKEA plans to go local with designs

IKEA has expressed concerns about the price-conscious buyers in India and Engman maintained that pricing could be a major challenge here.

BY Sharmila Das  |  Jun 22, 2018  |  comments ( 0 )  | 

Pressure cooker to crockery, IKEA plans to go local with designs

IKEA's global design head Marcus Engman has maintained that the world's fvaourite home appliance brand will customize their products to suit the cooking needs of the Indian households.

BY Indian Retailer Bureau  |  Jun 22, 2018  |  comments ( 0 )  | 

Can AI and Big Data Analytics remodel Retail

With the digital transformation picking up pace, the most critical entity for any retail business, i.e. consumers, have also undergone a makeover and emerged as a digitally-empowered creed.

BY Guest author  |  Jun 13, 2018  |  comments ( 0 )  | 

Tips to learn how to grow ecommerce business in India

The advent of e-commerce websites has made it possible for the common people to get what they want

BY Madhushree Chowdhary  |  May 24, 2018  |  comments ( 0 )  | 

This is how you can save big while shopping online

These e-commerce tech giants have helped connect the buyer and seller, thereby protecting some of the most ancient and even dying arts/tradition and products. All you need as a customer is a smartphone and glance through your various choices and once the

BY Shreevidhya Subramanian  |  May 22, 2018  |  comments ( 0 )  |