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Showing 1 - 8 Articles out of 8

The name game: Licensing reshaping kitchenware industry

Once functional and driven by necessity, the Indian kitchenware industry has become modish now and is projected to reach Rs 55 billion plus by 2020. Letís see how brands are delighting consumersí senses through licensing in this segment.

BY Gargi Bhardwaj  |  Sep 08, 2016  |  comments ( 0 )  | 

The name game: Licensing reshaping kitchenware industry

Once functional and driven by necessity, the Indian kitchenware industry has become modish now and is projected to reach Rs 55 billion plus by 2020. Letís see how brands are delighting consumersí senses through licensing in this segment.

BY Gargi Bhardwaj  |  Sep 08, 2016  |  comments ( 0 )  | 

Flipkart, Ebay top customersí preference for Diwali shopping

Customers preferred to purchase new products on the internet from e-commerce giant Flipkart, followed by eBay India, HomeShop 18, Amazon India, Snapdeal and Shopclues.

BY Retailer  |  Nov 03, 2014  |  comments ( 0 )  | 

Retail goes from screens to palms

Indian consumers were still in a mode of becoming compliant to e-commerce when e-retailers moved a step further in m-commerce. Has it been a joyride?

BY Neha Singh  |  Jun 10, 2013  |  comments ( 0 )  | 

M-commerce: The way ahead

E-commere has grown extensively over time in India. M-Commerce too has the potential to be a winner but will it be able to reach that stature in India?

BY Neha Malhotra  |  Feb 18, 2013  |  comments ( 0 )  | 

The rise of online acquisitions

Online acquisition allows e-retailers to offer everything to customers.

BY Neha Malhotra  |  Apr 20, 2012  |  comments ( 0 )  | 

Online retailing: retailers delight

Brands are reaching their TG via various online retail portals.

BY Vrinda Oberai  |  Jun 03, 2010  |  comments ( 1 )  | 

Shop at home!

When we talk of teleshopping, the picture of foreigners voicing Indian languages while advertising products comes into mind. However, the concept has undergone change over the years. Letís map its journey.

BY Neha Malhotra  |  Dec 14, 2009  |  comments ( 1 )  |