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Even though the traditional sales funnel is officially extinct with this new digital journey comes opportunities to collect customer data
The Big Data generated as a byproduct of our increasingly interconnected existence is a vital resource in AI development.
The market for savoury snacks in India holds tremendous growth potential, though there always remain few challenges that still need to be addressed on the way forward.
Organised retail penetration expected to reach 10% 2020 against current 7%
In 2017, increase in sales reached up to 128% in the weeks leading to Diwali
Internationally technology has been mushrooming for the past decade but in India we can easily say that the past 2 years have been paving the way for the digital era of retail.
India is expected to become the worldâ€™s third-largest consumer economy with a size of USD 400 billion in consumption by 2025.
According to the findings, it takes three to four months for a typical internet user to make the first online transaction.
All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.
As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands