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As per the JFM-18 the small verticals have been able to create a niche by offering good assortment and pushing private labels.
Myntra, taking cue from its earlier sale events, this time too expects tier II and III cities and towns will continue to be an important area of focus with over 60% sales coming from these regions.
Regulatory Authority For E-commerce is Badly Needed
Today it's not just about having an online presence. Big brands are making sure to follow a hybrid retail model wherein they will not only have an online presence, but will also be present offline through physical stores.
Certain patterns or trends of ecosystem are rising which may help web based e-commerce business organizations turn out to be more reasonable after some time.
The latest financing round for Flipkart has been come amid talks of the e-tailer's likely to acquired its domestic rival the Softbank-backed Snapdeal to further consolidating its positioning in e-commerce market.
Currently, the total retail market size in the top six retail markets of the country amounts to Rs 4,539 bn and this is projected to reach Rs.7,168 bn by 2019.
Toonz has also announced that it is launching new collection of its home brand Wowmom, Superyoung and Superyoung Celebration for the winter and Party season.
MobiKwik claims to be the only wallet in India that has a cash pick up facility, with which users can get their MobiKwik wallet loaded with e-cash from their location within 25 minutes in major Indian cities.
Jabong was running its brand philosophy as 'BeYou' and for the festive sale event it has named it as 'You Are The Festival'.