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KPMG

Showing 1 - 15 Articles out of 52

Why personalization is the base for customer experiences?

According to the latest KPMG report Customer Experience- The New Operational Excellence personalization is the highest driver for customer experience journey.

BY Indian Retailer Bureau  |  Sep 29, 2018  |  comments ( 0 )  | 

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author  |  Aug 14, 2018  |  comments ( 0 )  | 

Driving growth in retail through Organised Logistics

Retail, from luxury to e-commerce, is an extremely price sensitive business. Logistics, when utilised smartly, can prove to be a key factor impacting profits.

BY Guest author  |  Aug 01, 2018  |  comments ( 0 )  | 

Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study

As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  | 

Trends shaping the Indian fashion industry!

In order to tap the emerging opportunities, organisations are deploying unique strategies to penetrate new markets and differentiate their offerings.

BY Shipra Srivastava  |  Jul 31, 2018  |  comments ( 0 )  | 

Move over apps- Here’s why voice shopping is the next big thing

Experts assert that voice will be the preferred mode of transaction for e-commerce, banking, and payments in the near future.

BY Shwetha Satyanarayan  |  Jul 27, 2018  |  comments ( 0 )  | 

How Apple, Lush are harnessing customer first approach in the changing world?

Global retailers such as Lush, Apple, Ernster amongst others focusing on customer first approach not only to win laurels but also to improve business.

BY Shipra Srivastava  |  Jul 04, 2018  |  comments ( 0 )  | 

Alternate commerce the new retail reality?

Online biggies Amazon, Flipkart and Myntra all have a common thread and it's not their aggressive acquisitions. The etailers have turned to local stores for last leg deliveries and fast expansion.

BY Shwetha Satyanarayan  |  Jul 03, 2018  |  comments ( 0 )  | 

This is how you can serve conscious customers

So what do customers value the most in a brand- is it price, quality, innovation or uniqueness?

BY Shwetha Satyanarayan  |  Jun 11, 2018  |  comments ( 0 )  | 

This is how food industry has become a major contributor for eCommerce this year

Observing the transformation in the retail industry, reports have shown that food and grocery industry will become a star contributor for eCommerce this year.

BY Shwetha Satyanarayan  |  Jan 13, 2018  |  comments ( 0 )  | 

Future of direct selling: It is no more Door-to-Door, it’s now Mobile-to-Mobile

Use of technology has surely transformed the way business is done in today's retail industry. From Supply chain management to direct selling, everything can be done by the use of technology. Let's know more.

BY Guest author  |  Jan 11, 2018  |  comments ( 0 )  | 

Direct selling is no more Door-to-Door, it’s now Mobile-to-Mobile

Indian direct selling industry is worth Rs.7000 CR and it is forecasted to reach INR 61,000 CR by 2025.

BY Guest author  |  Dec 27, 2017  |  comments ( 0 )  | 

What makes last mile delivery a critical backend for the India e-commerce sector

Logistics in the e-commerce sector is an important lever in enriching customer satisfaction and a key enabler for growth of the e-commerce retail industry.

BY Guest author  |  Dec 19, 2017  |  comments ( 0 )  | 

The Evolution & Growth of Lingerie Market in India

Today, the innerwear segment in India has witnessed unprecedented growth, all thanks to demand of stylish, sensuous and premium quality.

BY Tanya Krishna  |  Nov 02, 2017  |  comments ( 0 )  | 

Last mile delivery: the critical Backend for the India e-commerce sector

Logistics in e-commerce retail is evolving with growing business requirements, and is acting as an important lever for business growth.

BY Guest author  |  Oct 31, 2017  |  comments ( 0 )  |