Showing 1 - 15 Articles out of 188
The organized gifting market in India is worth a whopping Rs 25,000 croreand the year-on-year growth for the market is estimated at 40-45 per cent
Focused on experientials, the signature feature of the store is the 100 sq. foot horseshoe shaped vanity area where customers can touch and feel products for a first-hand experience.
Voice commerce, although, is somewhat in its nascent stages, is already starting to show powerful influence on consumer behaviours.
According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.
So far, Reliance Jewels has 78 showrooms across 47 cities and is expanding exponentially.
Leading research agency Ipsos has compiled the data of top 20 influential brands of India.
For its IPO, SaleBhai is issuing 22,59,600 equity shares, offering 26.58% of the company‚Äôs equity in the market, and will be listed on SME Platform of Bombay Stock Exchange.
Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand promotion.
IKEA has expressed concerns about the price-conscious buyers in India and Engman maintained that pricing could be a major challenge here.
IKEA's global design head Marcus Engman has maintained that the world's fvaourite home appliance brand will customize their products to suit the cooking needs of the Indian households.
Women spend more time browsing their favourite shopping sites and apps and looking out for more. We take a longer time to arrive at a decision and are used to multiple choices unlike men. Men usually shop when necessary and stick to whatever is available
A report by MasterCard said that about 80% of consumers across the globe are Omnishoppers and this figure could rise up to 100 % in the near future
How Ease of Conducting Digital Transactions is Transforming the Retail Experience of Indian Consumers?
With events such as demonetisation, growing digital maturity, and the heavy thrust on digital India, the focus on digital payments has increased in case of offline shopping.