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This is how licensing industry is moving beyond characters and TV properties

Talking from licensee’s perspective, 6 years ago corporate licensing was a model only for certain kind of licensees so only big conglomerates used to practice corporate licensing.

BY Chitra Johri  |  Jun 29, 2016  |  comments ( 0 )  | 

Economic slump, says who?

Luxury buyers stay immune to droopy Indian economy, continue buying.

BY Gunjan Piplani  |  Aug 06, 2012  |  comments ( 0 )  | 

Drive to promote

Organising drives is being used as a marketing tool by automobile brands.

BY Neha Malhotra  |  Jul 11, 2012  |  comments ( 0 )  | 

Merchandise gets the luxury touch

Indulging in luxury becomes easier

BY Arindam Ghosh  |  Oct 01, 2010  |  comments ( 1 )  |