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Showing 1 - 15 Articles out of 55

Former Gitanjali veteran Santosh Srivastava, other formed Bandhan Jewels

Bandhan Jewels is a multi-brand jewelry retail chain that carries the concept of a combination of generic and branded jewellery in a retail chain.

BY Sharmila Das  |  Jun 29, 2018  |  comments ( 0 )  | 

Bollywood's 'Bhai' ready to add more glitter to the jewellery world

Style Quotient Jewellery Pvt. Ltd. is the exclusive global licensee of Being Human Jewellery to design, manufacture, distribute and retail the brand.

BY Indian Retailer Bureau  |  Sep 30, 2016  |  comments ( 0 )  | 

Just Buy Live to partner with international brands to cement its position in India

Currently, the brand sells over 500,000 products from 2500 brands, including competing brands across categories like food, beverages, personal care, mobile and electronics.

BY Indian Retailer Bureau  |  Sep 22, 2016  |  comments ( 0 )  | 

This is why brand licensing is the latest sweet spot for established brands

Brand licensing not only helps the manufacturers of the licensees’ position themselves in the market, it also enable them to address the issue of credibility.

BY Gargi Bhardwaj  |  Sep 19, 2016  |  comments ( 0 )  | 

A lot more play beyond cartoon in Back-to-School licensing

Once flooded by characters from popular entertainment channels, the back to school range is now witnessing a diverse set of IPs all set to tap into the market of kid’s school supplies.

BY Gargi Bhardwaj  |  Sep 14, 2016  |  comments ( 0 )  | 

Mandhana acquires exclusively rights of Salman's 'Being Human'

On execution of new agreement with MRVL, the earlier agreement executed between the company and the foundation stands terminated.

BY Indian Retailer Bureau  |  Sep 08, 2016  |  comments ( 0 )  | 

what makes fashion a sweet spot for licensing?

The on-going and exponentially growing trend of licensed fashion merchandise is no surprise, given the abundance of entertainment content, the ardent fan base, penchant for brands or labels and increasing internet penetration.

BY Gargi Bhardwaj  |  Jul 11, 2016  |  comments ( 0 )  | 

This is how licensing industry is moving beyond characters and TV properties

Talking from licensee’s perspective, 6 years ago corporate licensing was a model only for certain kind of licensees so only big conglomerates used to practice corporate licensing.

BY Chitra Johri  |  Jun 29, 2016  |  comments ( 0 )  | 

This is how Marie Claire has landed in Indian Retail

Marie Clairehas launched its first Prêt collection that would be available exclusively at Myntra.

BY Gargi Bhardwaj  |  Jun 24, 2016  |  comments ( 0 )  | 

How footwear market has changed with the eCommerce only model

E-commerce, with all of its permutations and combinations, is touted to deliver something not otherwise available through the brick-and-mortar retail. Footwear is one such category where this is very much the case.

BY Sahil  |  Jun 22, 2016  |  comments ( 0 )  | 

What made this furnishing brand get into licensing?

While operating in kids furnishing space, Athom Trendz wanted to establish connect between the child and the product, which is why the brand got into licensing, revealed Nitin Mohta, the director at the brand.

BY Gargi Bhardwaj  |  Jun 06, 2016  |  comments ( 0 )  | 

What makes Back to School category a hit among brands?

Doraemon has gotten too old for this generation of kids, but Frozen never gets old. For me selling a Doraemon is difficult than selling a Princess or Frozen merchandise, says Samir Virani of Its Our Studio.

BY Gargi Bhardwaj  |  Jun 04, 2016  |  comments ( 0 )  | 

How a tech-accessory brand is growing out of licensing?

In a candid conversation with Retailer, the super-excited COO of the brand Binal Shah divulged the benefits brand has churned out with the brand licensing alliances.

BY Gargi Bhardwaj  |  Jun 03, 2016  |  comments ( 0 )  | 

Licensed kidswear section is where the money is

Given that the kids are gradually catching up with the latest vogue, fashion-related licensing for kids’ apparel segment rules the industry, both in monetary terms as well as popularity.

BY Gargi Bhardwaj  |  May 21, 2016  |  comments ( 0 )  | 

How is Firefox expanding through licensing?

Post the licensing agreement with Swiss Military for urban bikes, Firefox is looking to add licensed accessories to its offerings, reveals Ajit Gandhi.

BY Gargi Bhardwaj  |  May 18, 2016  |  comments ( 0 )  |