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Bandhan Jewels is a multi-brand jewelry retail chain that carries the concept of a combination of generic and branded jewellery in a retail chain.
Style Quotient Jewellery Pvt. Ltd. is the exclusive global licensee of Being Human Jewellery to design, manufacture, distribute and retail the brand.
Currently, the brand sells over 500,000 products from 2500 brands, including competing brands across categories like food, beverages, personal care, mobile and electronics.
Brand licensing not only helps the manufacturers of the licensees’ position themselves in the market, it also enable them to address the issue of credibility.
Once flooded by characters from popular entertainment channels, the back to school range is now witnessing a diverse set of IPs all set to tap into the market of kid’s school supplies.
On execution of new agreement with MRVL, the earlier agreement executed between the company and the foundation stands terminated.
The on-going and exponentially growing trend of licensed fashion merchandise is no surprise, given the abundance of entertainment content, the ardent fan base, penchant for brands or labels and increasing internet penetration.
Talking from licensee’s perspective, 6 years ago corporate licensing was a model only for certain kind of licensees so only big conglomerates used to practice corporate licensing.
Marie Clairehas launched its first Prêt collection that would be available exclusively at Myntra.
E-commerce, with all of its permutations and combinations, is touted to deliver something not otherwise available through the brick-and-mortar retail. Footwear is one such category where this is very much the case.
While operating in kids furnishing space, Athom Trendz wanted to establish connect between the child and the product, which is why the brand got into licensing, revealed Nitin Mohta, the director at the brand.
Doraemon has gotten too old for this generation of kids, but Frozen never gets old. For me selling a Doraemon is difficult than selling a Princess or Frozen merchandise, says Samir Virani of Its Our Studio.
In a candid conversation with Retailer, the super-excited COO of the brand Binal Shah divulged the benefits brand has churned out with the brand licensing alliances.