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Showing 1 - 15 Articles out of 18

A lot more play beyond cartoon in Back-to-School licensing

Once flooded by characters from popular entertainment channels, the back to school range is now witnessing a diverse set of IPs all set to tap into the market of kidís school supplies.

BY Gargi Bhardwaj  |  Sep 14, 2016  |  comments ( 0 )  | 

what makes fashion a sweet spot for licensing?

The on-going and exponentially growing trend of licensed fashion merchandise is no surprise, given the abundance of entertainment content, the ardent fan base, penchant for brands or labels and increasing internet penetration.

BY Gargi Bhardwaj  |  Jul 11, 2016  |  comments ( 0 )  | 

Gaming industry looks at licensing to monetise

While digital gaming was pioneered by Mario in late 90s in India, changes have been occurring rapidly and dramatically in digital ecosystem since 2014 with technology companies increasing their focus on mobile with each passing day, thus making mobile gam

BY Gargi Bhardwaj  |  Jun 24, 2016  |  comments ( 0 )  | 

How is Firefox expanding through licensing?

Post the licensing agreement with Swiss Military for urban bikes, Firefox is looking to add licensed accessories to its offerings, reveals Ajit Gandhi.

BY Gargi Bhardwaj  |  May 18, 2016  |  comments ( 0 )  | 

Need to focus on local licensing in eyewear industry

Vineet Sharma, MD, Aureole Inspecs shares insight about the eyewear licensing industry.

BY Gargi Bhardwaj  |  May 14, 2016  |  comments ( 0 )  | 

M&B stepping it right way

It has been almost two decades that Lee Cooper is operating in footwear segment and is growing profusely, but what is not known to many is the brand was introduced as a footwear brand in India by M&B Footwear Pvt. Limited in the year 1995.

BY Gargi Bhardwaj  |  Apr 13, 2016  |  comments ( 0 )  | 

Disney all set to open retail stores in the country

Stores are back again and with a vengeance. Following the trail, entertainment mogul Disney has set plans to roll out stores in the country.

BY Gargi Bhardwaj  |  Mar 29, 2016  |  comments ( 0 )  | 

6 Reasons why licensing is good for online retailers

With lot of licensing deals heppening in online space, eCommerce has emerged as one of the most lucrative areas for licensing fraternity. Prabhkiran Singh Co-founder of cites reasons behind licensing being an effective retail strategy for onl

BY Guest author  |  Jan 18, 2016  |  comments ( 0 )  | 

Licensors make money only when licensees make money

Although the licensing industry has been accepted as an integral part of mainstream retail, yet there are many bottlenecks to be removed.

BY Gargi Bhardwaj  |  Aug 03, 2015  |  comments ( 0 )  | 

Even ladies are fond of Warner Brother characters

In a tÍte-ŗ-tÍte with Retailer, Amrit Sethia, COO, SOIE shares insights about the licensing deal with one of the honchos of entertainment sector and the brand SOIE.

BY Gargi Bhardwaj  |  Jul 21, 2015  |  comments ( 0 )  | 

LIMA to uplift licensing in India

Turner International Director Ė South Asia Anand Singh believes that MIMA membership will help licensees understand the norms of licensing better.

BY Indian Retailer Bureau  |  May 14, 2015  |  comments ( 0 )  | 

Recognising Excellence- Indian Retail Awards 2015

The most prestigious 4th Annual Indian Retail & Indian eRetail Awards 2015 saluted the true winners and visionaries of the Retail and eRetail world, those who have blazed the trails we all follow.

BY Nitin Abbey  |  Apr 20, 2015  |  comments ( 0 )  | 

The Road to Licensing in India

Retailers find this as an easy and lucrative means to expand their businesses in multiple domains without actually getting into trouble of initial set ups.

BY Gargi Bhardwaj  |  Feb 26, 2015  |  comments ( 0 )  | 

Exploring the world of licensing

In India, entertainment and sports licensing segments are the areas where entrepreneurs can explore business opportunities.

BY Indian Retailer Bureau  |  Dec 15, 2014  |  comments ( 0 )  | 

Brand licensing gains momentum in India

The demand of brand conscious consumers has accelerated the growth signal for brand licensing in India.

BY Indian Retailer Bureau  |  Dec 15, 2014  |  comments ( 0 )  |