Showing 1 - 15 Articles out of 18
Once flooded by characters from popular entertainment channels, the back to school range is now witnessing a diverse set of IPs all set to tap into the market of kidís school supplies.
The on-going and exponentially growing trend of licensed fashion merchandise is no surprise, given the abundance of entertainment content, the ardent fan base, penchant for brands or labels and increasing internet penetration.
While digital gaming was pioneered by Mario in late 90s in India, changes have been occurring rapidly and dramatically in digital ecosystem since 2014 with technology companies increasing their focus on mobile with each passing day, thus making mobile gam
Vineet Sharma, MD, Aureole Inspecs shares insight about the eyewear licensing industry.
It has been almost two decades that Lee Cooper is operating in footwear segment and is growing profusely, but what is not known to many is the brand was introduced as a footwear brand in India by M&B Footwear Pvt. Limited in the year 1995.
Stores are back again and with a vengeance. Following the trail, entertainment mogul Disney has set plans to roll out stores in the country.
With lot of licensing deals heppening in online space, eCommerce has emerged as one of the most lucrative areas for licensing fraternity. Prabhkiran Singh Co-founder of Bewakoof.com cites reasons behind licensing being an effective retail strategy for onl
Although the licensing industry has been accepted as an integral part of mainstream retail, yet there are many bottlenecks to be removed.