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The Company has set up a R & D and product design centre in Delhi which is responsible for product designing and testing before it hits the market
Even though the traditional sales funnel is officially extinct with this new digital journey comes opportunities to collect customer data
Krug is part of one of the most exciting trends in our economy: the growth of ultra-lean one-person businesses that are reaching and exceeding 1 million in revenue.
value retail stores meet their profits by virtue of large scale reach and unique target audience segmentation.
The market for savoury snacks in India holds tremendous growth potential, though there always remain few challenges that still need to be addressed on the way forward.
Organised retail penetration expected to reach 10% 2020 against current 7%
Globally it is $100 billion business while in India it is hardly a $200 million business but is expanding at over 40% year over year.
Focused on experientials, the signature feature of the store is the 100 sq. foot horseshoe shaped vanity area where customers can touch and feel products for a first-hand experience.
Voice commerce, although, is somewhat in its nascent stages, is already starting to show powerful influence on consumer behaviours.