Showing 1 - 15 Articles out of 71
From customization to dialogue and participation, having customers deeply involved in product development will influence the way customers show brand loyalty, writes Shwetha Satyanarayan.
The B2B online portals are ideal for the business owners who want to make it easier for the other business owners. The specific measures taken for the easement of putting an order by a business introduced in the form of an online platform is saving a lot
With every passing day competition amid the retail businesses is getting bigger and bolder. The need of the hour for brands is innovative brand design, why? Let's find out.
The Adidas brand itself, famed for its three-striped logo, saw global sales jump 20 percent, driven by strong demand for its retro-inspired Adidas Originals trainers and its Adidas neo urban fashion line.
Unlike last year, this year's festive season is going to be a mega bonanza and thus many eRetailers have already started hiring more people in order to stand straight on the splurging demand during the tenure.
With much coherent retail and eRetail policies, advancements in FDI norms and rising preference of digital shopping, eCommerce in India is heading towards its unpredictable best.
The toughest problem that the retailers are facing in terms of brands is counterfeiting: Raghu Pilaka
According to Mint 2014 report, the Indian market for fake luxury labels, including handbags, watches and perfumes, is growing at twice the growth rate of genuine luxury products.
In a candid conversation with Retailer, Nitin Grover, Managing Director for the brand shares the insight about licensing in eyewear industry and what is leading to sluggishness in here.