Showing 1 - 15 Articles out of 334
Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like
From following a fitness model on whatsapp and a meal chart on app to calorie count on a smart watch, millennials do everything to ensure that they are fit.
These human-like qualities can generate significant goodwill and drive a greater propensity to spend for nearly half (48%) of consumers. However, many organizations are failing to take consumer pain points and preferences into account when applying AI tec
Growth will be aided by several factors including rising internet penetration, drop in data access costs, shift to smart phones, flow of credit to consumers and micro enterprise increase in domestic consumption, affluent middle-class and rising income and
Global retailers such as Lush, Apple, Ernster amongst others focusing on customer first approach not only to win laurels but also to improve business.
Chat Bots can simulate a human interaction by understanding a userâ€™s queries and providing human-like response. Chat Bots use a technology to understand human inputs (voice or text), apply context and provide output.
From customization to dialogue and participation, having customers deeply involved in product development will influence the way customers show brand loyalty, writes Shwetha Satyanarayan.
When users are ready to act on their impulse, merchants have to make sure that their platforms can provide instant gratification,without any friction.
Digital transformation is not simply about technology. It requires business leaders to re-envision existing business models and embrace a different way of bringing together people.
For long, metro cities and tier I cities have been on the maps of retailers and mall developers looking to expand and grow. Over the decade, however, the scenario changed with increasing lease rentals in metro malls.
Industry experts have announced that cities like Lucknow, Nagpur, Kochi and Jaipur will be the next retail hubs. But what does it take to make these cities retail ready? Shwetha Satyanarayan finds out.
The article presents top learning for retailers from Venture capitalist Mary Meeker.
By 2025 Promod plans to be the top fashion brand with more than 100 retail doors.