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Showing 1 - 15 Articles out of 701

What’s driving consumption in millennials this season?

According to a Word Economic Forum and Bain & Company report, India will witness a 4x growth in consumer spend by 2030.

BY Shwetha Satyanarayan  |  Feb 06, 2019  |  comments ( 0 )  | 

How home-grown cosmetics looking at larger market PEI?

Although there is an increase in income but the disposable income is not increasing at the same rate making expensive, high end and trending brands aspirational.

BY Guest author  |  Jan 28, 2019  |  comments ( 0 )  | 

How was 2018 for Indian retail!

The final trend of note in the Indian retail segment last year was the emergence and establishment of experiential retail.

BY Guest author  |  Jan 09, 2019  |  comments ( 0 )  | 

Top 4 retail trends to lookout in 2019!

The year 2018 witnessed major developments across all industries and verticals, including some of the most crucial turn of events in the retail industry in India.

BY Guest author  |  Jan 02, 2019  |  comments ( 0 )  | 

What to expect in 2019 for footwear retail?

The year 2019 will bring new trends and marketing strategies into the picture that will greatly influence the market growth.

BY Guest author  |  Dec 28, 2018  |  comments ( 0 )  | 

Top 5 strategies that successful brands are using

Today we have brands such as Google and which have managed to create dominance in their respective sectors and emerged as anchor points for entire ecosystem.

BY Indian Retailer Bureau  |  Dec 26, 2018  |  comments ( 0 )  | 

How VR is a third Dimension between online and offline?

one of the retail majors deployed a model analysing the shopping pattern of customers and predicted their chances of Parents-to-be in recent future.

BY Guest author  |  Dec 21, 2018  |  comments ( 0 )  | 

Top learning from traditional brick-and-mortar retailers to safeguard the cart!

Optimising the checkout process is crucial for e-commerce businesses to grow revenue and deliver a great online experience.

BY Guest author  |  Dec 14, 2018  |  comments ( 0 )  | 

How Supply Chain is helping retailers in this festive season?

There is no one particular product preference but a combination of products both as regular consumption and a gift factor that add to the complexity.

BY Guest author  |  Dec 06, 2018  |  comments ( 0 )  | 

The neglected General Trade Networks of India

The General Trade Network can be revived with restructuring the distribution network and technological support.

BY Guest author  |  Nov 14, 2018  |  comments ( 0 )  | 

How retailers can deliver personalised experience?

Even though the traditional sales funnel is officially extinct with this new digital journey comes opportunities to collect customer data

BY Guest author  |  Nov 13, 2018  |  comments ( 0 )  | 

Why this festive season is all about customer convenience?

While all major brands are giving out seasonal offers and discounts many big brands have gone a step ahead and have even integrated their gift cards.

BY Shwetha Satyanarayan  |  Nov 01, 2018  |  comments ( 0 )  | 

How value retail is emerging as high profit business?

value retail stores meet their profits by virtue of large scale reach and unique target audience segmentation.

BY Guest author  |  Nov 01, 2018  |  comments ( 0 )  | 

Setting up shop: empowering small retailers and kiranas

The profound knowledge of the local consumer community allows these small stores to use their limited storage space and create a smart turnover essential goods.

BY Guest author  |  Nov 01, 2018  |  comments ( 0 )  | 

Why e-content is of supreme importance to new age brands?

Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.

BY Shwetha Satyanarayan  |  Oct 29, 2018  |  comments ( 0 )  |