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Showing 1 - 15 Articles out of 1336

Top learning from traditional brick-and-mortar retailers to safeguard the cart!

Optimising the checkout process is crucial for e-commerce businesses to grow revenue and deliver a great online experience.

BY Guest author  |  Dec 14, 2018  |  comments ( 0 )  | 

MATTLOOK COSMETICS debuts 6.5 bn Indian Cosmetic & beauty Industry

The Company has set up a R & D and product design centre in Delhi which is responsible for product designing and testing before it hits the market

BY Indian Retailer Bureau  |  Nov 22, 2018  |  comments ( 0 )  | 

How AI is strengthening omnichannel analytics in Indian Retail Sector?

Omnichannel retailers have been trying to bridge this knowledge gap by integrating point of sales and customer relationship management data.

BY Guest author  |  Nov 21, 2018  |  comments ( 0 )  | 

5 Ways to Get Hyperlocal Marketing Right

Hyperlocal marketing plays a critical role in improving your ROI, if you’re a local business. Customers will respond better when they feel connected to your brand, and as a result, will drive your business’ growth.

BY Guest author  |  Nov 20, 2018  |  comments ( 0 )  | 

How retailers can maximise profit on ageing inventory during slowdown?

An excess inventory platform will buy all your excess or unsold products with market accepted offers, will ensure capital is unblocked.

BY Guest author  |  Nov 15, 2018  |  comments ( 0 )  | 

The neglected General Trade Networks of India

The General Trade Network can be revived with restructuring the distribution network and technological support.

BY Guest author  |  Nov 14, 2018  |  comments ( 0 )  | 

Why e-content is of supreme importance to new age brands?

Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.

BY Shwetha Satyanarayan  |  Oct 29, 2018  |  comments ( 0 )  | 

How retail merchandising is getting a Tech Facelift?

A retail biz means lots and lots of data and in fact, a continuous stream of data.

BY Guest author  |  Oct 29, 2018  |  comments ( 0 )  | 

Consumers in India are shopping online more frequently, and they prefer marketplaces: Study

In India, 68% of online shoppers are purchasing from a marketplace, as opposed to a shopping with an online brand.

BY Indian Retailer Bureau  |  Oct 26, 2018  |  comments ( 0 )  | 

How machine learning is enabling data driven retail transformation?

Customer segmentations can be created with associative data of one group of buyers with other groups who have no connection whatsoever with the former.

BY Guest author  |  Oct 26, 2018  |  comments ( 0 )  | 

The Emergence of Analytical Techniques in Value Retail

In the fast-growing and manufacturing world words like market segmentation manual surveys and written feedback may not be considered of great use.

BY Guest author  |  Oct 24, 2018  |  comments ( 0 )  | 

How Instagram is changing fashion retailing?

Intagram is changing fashion industry and becoming a launch platform for many budding fashion designers.

BY Shipra Srivastava  |  Oct 18, 2018  |  comments ( 0 )  | 

Why ‘smaller’ towns are big players this festive sale season?

This festival season for more reasons than one has been truly belonged to the online shoppers of not Metros, but smaller towns like tier II cities, and even tier III and IV cities.

BY Shwetha Satyanarayan  |  Oct 15, 2018  |  comments ( 0 )  | 

How Taobao is helping SMEs in Kashmir?

Li is one of the first Chinese sellers to use live streaming to help revive hand crafted cashmere wool scarves in her home market.

BY Shipra Srivastava  |  Oct 11, 2018  |  comments ( 0 )  | 

How mSFA technology is leading the change to drive better productivity in retail industry?

mSFA has proved its effectiveness in helping monitor performance of new outlets by product category.

BY Indian Retailer Bureau  |  Oct 08, 2018  |  comments ( 0 )  |