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Top Retail Brands

Mattel

Showing 1 - 15 Articles out of 17

Top retail brands for franchising!

Here is the list of few top brands which have settled a niche in their respective segment with robust franchise distribution.

BY Shipra Srivastava  |  Sep 22, 2017  |  comments ( 0 )  | 

Mattel to diversify into graphic novels with Barbie franchise

Papercutz will develop a range of titles based on the Barbie media properties and toy franchise.

BY Indian Retailer Bureau  |  May 16, 2016  |  comments ( 0 )  | 

Interior designer Jonathan Adler Joins Fisher-Price

Adler will consult on style direction for Fisher-Price branded baby gear, newborn toys, crib bedding, nursery décor and infant apparel.

BY Gargi Bhardwaj  |  Apr 06, 2016  |  comments ( 0 )  | 

Fisher-Price, Shakira Launch App for new parents

The app targets first-time parents and teachers and features 2,000 tips gathered from child psychologists, play researchers and educators.

BY Gargi Bhardwaj  |  Mar 08, 2016  |  comments ( 0 )  | 

Lady GaGa become buddy with Mattel to launch Monster High doll

GaGa’s sister and costume designer Natali Germanotta and the singer are designing the doll together.

BY Indian Retailer Bureau  |  Feb 18, 2016  |  comments ( 0 )  | 

Mattel wins Toy of the Year Award for Fisher-Price® BeatBo

BeatBo is engaging and interactive and has a multicolor LED tummy display as well as three modes of play: Dance and Move, Learning and Games and Record a Song.

BY Gargi Bhardwaj  |  Feb 15, 2016  |  comments ( 0 )  | 

Mattel & Hasbro likely to create merger

Talks between the two have been on and off over the last few months after Hasbro approached the Barbie doll maker towards the end of last year.

BY Gargi Bhardwaj  |  Feb 09, 2016  |  comments ( 0 )  | 

Mattel finally eradicates stereotyping of Barbie

The new Fashionistas doll line will include four body types (original, curvy, tall and petite), seven skin tones, 22 eye colors, 24 hairstyles and a multitude of fashions and accessories.

BY Gargi Bhardwaj  |  Jan 29, 2016  |  comments ( 0 )  | 

Mattel to continue making ‘Cars’ for Disney

Mattel, Inc. will continue to be the toy licensee for Disney Pixars ‘Cars’ franchise, courtesy the extension of a prior relationship with Walt Disney Co Consumer Products division.

BY Gargi Bhardwaj  |  Jan 27, 2016  |  comments ( 0 )  | 

Warner Bros signs licensees for Batman vs Superman: Dawn of Justice

As the bell is ringing for upcoming movie Batman vs Superman: Dawn of Justice for its release in March, Warner Bros. Consumer Products has grared up with a string of new licensees.

BY Indian Retailer Bureau  |  Jan 25, 2016  |  comments ( 0 )  | 

Barbie sewing machine: A new feather in the cap for Usha

Betting big on brand licensing, Usha International, a leading player in the sewing machine industry, has inked pat with Mattel Inc to produce 'Usha Janome - My Fab Barbie' - Barbie branded sewing machine for kids.

BY Gargi Bhardwaj  |  Jan 11, 2016  |  comments ( 0 )  | 

Gingercrush offers 50% sale on 50 days celebration

Gingercrush.com celebrates the successful completion of fifty days while giving away grand 50 per cent off on all its products.

BY Gargi Bhardwaj  |  Sep 10, 2015  |  comments ( 0 )  | 

World's biggest toy fair in India from September 18

Indian edition of the world's biggest toy trade fair, Kids India, will be held here from September 18 and is set to witness participation from over 150 companies including Chicco and Mattel.

BY PTI  |  Jul 18, 2014  |  comments ( 0 )  | 

Whirlwind of Indian toy industry

With international players settle in the Indian market, are Indian players all set to bear the wind of the rough competition?

BY Saniya Seth  |  Sep 17, 2012  |  comments ( 1 )  | 

Retailers vouch for the silver screen!

Brands are increasingly partnering with Hollywood & Bollywood movies. These associations offer benefits to both involved in the agreement.

BY Neha Malhotra  |  Jul 20, 2012  |  comments ( 1 )  |