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Papercutz will develop a range of titles based on the Barbie media properties and toy franchise.
Adler will consult on style direction for Fisher-Price branded baby gear, newborn toys, crib bedding, nursery décor and infant apparel.
GaGa’s sister and costume designer Natali Germanotta and the singer are designing the doll together.
BeatBo is engaging and interactive and has a multicolor LED tummy display as well as three modes of play: Dance and Move, Learning and Games and Record a Song.
As the bell is ringing for upcoming movie Batman vs Superman: Dawn of Justice for its release in March, Warner Bros. Consumer Products has grared up with a string of new licensees.
Betting big on brand licensing, Usha International, a leading player in the sewing machine industry, has inked pat with Mattel Inc to produce 'Usha Janome - My Fab Barbie' - Barbie branded sewing machine for kids.
Gingercrush.com celebrates the successful completion of fifty days while giving away grand 50 per cent off on all its products.
Indian edition of the world's biggest toy trade fair, Kids India, will be held here from September 18 and is set to witness participation from over 150 companies including Chicco and Mattel.