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Showing 1 - 12 Articles out of 12

Why e-content is of supreme importance to new age brands?

Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.

BY Shwetha Satyanarayan  |  Oct 29, 2018  |  comments ( 0 )  | 

IKEA in India- What it means for other players?

Although some furniture makers maintainthere’s no threat in the long run, some agree that there has been immediate response to IKEA’s launch in India and the sales of other players have significantly reduced.

BY Shwetha Satyanarayan  |  Aug 29, 2018  |  comments ( 0 )  | 

Top 10 innovative online retail concepts which went offline

Brands such as Glossier, Man Repeller amongst others which started as an online blog, became even more popular with the offline foray.

BY Shipra Srivastava  |  Jul 03, 2018  |  comments ( 0 )  | 

Bed, bath and beyond: the flourishing market of Indian home decor

With Indian home decor market all set to witness an up rise in its profits, we can surely expect new names to shore up in it's business arena.

BY Shwetha Satyanarayan  |  Mar 17, 2018  |  comments ( 0 )  | 

What’s driving the Indian home fashion market?

Today, Consumers have started renovating and redesigning their homes with home décor in order to make it more attractive.

BY Tanya Krishna  |  Oct 06, 2017  |  comments ( 0 )  | 

Indianise your home with Tangerines Indie Tadka

The magnanimity of Indian monuments and the cultural nuances of Indian cities are waiting to walk in to the modern day homes.

BY Guest author  |  May 16, 2016  |  comments ( 0 )  | 

Betting big on 'sleep' category: Urban Ladder

Urban Ladder, which forayed into the mattress segment in April last year, claims to witness an exponential 30 percent month-on-month growth in addition to doubling its sale in last quarter.

BY Indian Retailer Bureau  |  Jan 23, 2016  |  comments ( 0 )  | 

Kurlon to start a new unit in Roorkee

Bangalore based mattress maker Kurlon has recently announced that it has invested Rs. 50 crore for its new plant in Roorkee, which will go on-stream in July.

BY Indian Retailer Bureau  |  Jun 25, 2015  |  comments ( 0 )  | 

Spring Air to invest Rs 100 cr to open 100 showrooms in 2 years

American premium mattress manufacturer, Spring Air is all set to invest Rs 100 crore in the coming two years to open 100 exclusive brand outlets across India, says a PTI report.

BY Indian Retailer Bureau  |  Nov 24, 2014  |  comments ( 0 )  | 

Nilkamal aims at 15 per cent growth in topline

Nilkamal Ltd, which manufactures moulded plastic products, is aiming at 12 to 15 per cent turnover growth in FY'15 with better margins.

BY PTI  |  Aug 29, 2014  |  comments ( 0 )  | 

Mattress retailers stitch growth plan

Growing awareness among consumers helping retailers to cash in on the opportunity

BY Payal Gulati  |  Oct 29, 2013  |  comments ( 0 )  | 

Mattresses: Any takers for technology?

Brands work towards educating consumers about the 'correct' mattress.

BY Gunjan Piplani  |  May 03, 2012  |  comments ( 1 )  |