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Even though the traditional sales funnel is officially extinct with this new digital journey comes opportunities to collect customer data
Krug is part of one of the most exciting trends in our economy: the growth of ultra-lean one-person businesses that are reaching and exceeding 1 million in revenue.
The profound knowledge of the local consumer community allows these small stores to use their limited storage space and create a smart turnover essential goods.
Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.
mSFA has proved its effectiveness in helping monitor performance of new outlets by product category.
The market for savoury snacks in India holds tremendous growth potential, though there always remain few challenges that still need to be addressed on the way forward.
Organised retail penetration expected to reach 10% 2020 against current 7%
In 2017, increase in sales reached up to 128% in the weeks leading to Diwali
Internationally technology has been mushrooming for the past decade but in India we can easily say that the past 2 years have been paving the way for the digital era of retail.
According to the latest KPMG report Customer Experience- The New Operational Excellence personalization is the highest driver for customer experience journey.
Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion have made their online presence by launching their websites and apps.
India is expected to become the worldâ€™s third-largest consumer economy with a size of USD 400 billion in consumption by 2025.