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Kansai Nerolac Ties Up With Flipkart for Festive Season

Kansai Nerolac Paints on Monday said it has entered into a strategic marketing tie-up with e-tailer Flipkart ahead of the festive season, says a PTI report.

BY Retailer  |  Oct 14, 2014  |  comments ( 0 )  | 

Domestic paint industry to cross Rs 62K crore mark by 2016-17: ASSOCHAM

Indian paint industry is expected to surge from Rs. 40,600 crore to about Rs. 62,000 crore by 2016.It is likely to witness a breathtaking double-digit(CAGR) of about 20%,as per ASSOCHAM.

BY PTI  |  Sep 08, 2014  |  comments ( 0 )  | 

The painting experience

Paint manufacturers are moving beyond just offering paints; they are now selling an experience.

BY Gunjan Piplani  |  Jun 26, 2012  |  comments ( 2 )  | 

Indian Paints: Profiting Corridors

The soaring industry offers a pallete of exciting colour range and schemes to lure customers this festive season

BY Indian Retailer Bureau  |  Oct 28, 2010  |  comments ( 15 )  | 

Stars turn into brand gurus

Flaunting a TAG Heuer, you would definitely mention Shahrukh Khan as one who endorses this brand. In a country like India with star-struck masses, it is easy to capitalise on the fan following of brand ambassadors. A look behind the scenes

BY Indian Retailer Bureau  |  Nov 11, 2009  |  comments ( 0 )  |