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Showing 1 - 15 Articles out of 345

How Supply chain companies handle festive rush?

E-commerce companies now need to ensure that they adhere to their SLAs to provide on-time deliveries to their customers.

BY Guest author  |  Nov 12, 2018  |  comments ( 0 )  | 

Why e-content is of supreme importance to new age brands?

Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.

BY Shwetha Satyanarayan  |  Oct 29, 2018  |  comments ( 0 )  | 

Blockchain set to supercharge global supply chains by 2025

7% of the leading organizations in India are investing in Blockchain implementation.

BY Guest author  |  Oct 18, 2018  |  comments ( 0 )  | 

Why curated retail is a global fashion fad?

The future of retail will not be about having a large variety of products, but rather the next generation of retailers will win over consumers with their thoughtful curation of products.

BY Shwetha Satyanarayan  |  Oct 13, 2018  |  comments ( 0 )  | 

Why personalization is the base for customer experiences?

According to the latest KPMG report Customer Experience- The New Operational Excellence personalization is the highest driver for customer experience journey.

BY Indian Retailer Bureau  |  Sep 29, 2018  |  comments ( 0 )  | 

How brands are experimenting with newer ways to customer loyalty?

According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.

BY Guest author  |  Aug 27, 2018  |  comments ( 0 )  | 

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author  |  Aug 07, 2018  |  comments ( 0 )  | 

How Mafatlal did achieve 11% growth in sales?

The article talks about the various technologies and SAP enterprise solutions implemented to achieve enhanced business outcomes.

BY Shipra Srivastava  |  Jul 17, 2018  |  comments ( 0 )  | 

Consumer to business- the future of AI in manufacturing sector

According to PwC, through machine learning and analytics will improve predictive maintenance and it is estimated that there will be as much as 38 per cent increase in the next five years.

BY Shwetha Satyanarayan  |  Jul 13, 2018  |  comments ( 0 )  | 

How Blockchain is transforming the supply chain and logistics industry?

A Blockchain is a distributed database that maintains an ever-growing list of records called blocks.

BY Indian Retailer Bureau  |  Jul 05, 2018  |  comments ( 0 )  | 

How safe is your personal data in public domains?

For a country that has over 200 million online consumers, who share personal data that starts from mobile numbers to postal address and goes up till bank details, protecting the data of these consumers is no small feat.

BY Shwetha Satyanarayan  |  Jul 04, 2018  |  comments ( 0 )  | 

Top 4 tips to leverage maximum from influencer marketing!

Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand promotion.

BY Shipra Srivastava  |  Jun 27, 2018  |  comments ( 0 )  | 

How Chinese products impacting Indian businesses?

Chinese counterfeit products have affected not only the Indian market but also exports.

BY Sharmila Das  |  Jun 26, 2018  |  comments ( 0 )  | 

5 fool-proof tips to deal with negative digital reviews!

Digital reviews are important, what is being said on social media really creates the difference in terms of brand identity.

BY Shipra Srivastava  |  Jun 26, 2018  |  comments ( 0 )  | 

How AI is helping augment sales in retail

"Technology has changed the way people buy products online and thanks to AI, the number of queries we receive have increased to 30-40 per day from just 10 in a week," says Krishna, founder of Keva Ayurveda.

BY Shwetha Satyanarayan  |  Jun 25, 2018  |  comments ( 0 )  |