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Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.
7% of the leading organizations in India are investing in Blockchain implementation.
According to the latest KPMG report Customer Experience- The New Operational Excellence personalization is the highest driver for customer experience journey.
According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.
Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like
According to PwC, through machine learning and analytics will improve predictive maintenance and it is estimated that there will be as much as 38 per cent increase in the next five years.
A Blockchain is a distributed database that maintains an ever-growing list of records called blocks.
For a country that has over 200 million online consumers, who share personal data that starts from mobile numbers to postal address and goes up till bank details, protecting the data of these consumers is no small feat.
Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand promotion.
Digital reviews are important, what is being said on social media really creates the difference in terms of brand identity.
"Technology has changed the way people buy products online and thanks to AI, the number of queries we receive have increased to 30-40 per day from just 10 in a week," says Krishna, founder of Keva Ayurveda.