Showing 1 - 15 Articles out of 59
Myntra, taking cue from its earlier sale events, this time too expects tier II and III cities and towns will continue to be an important area of focus with over 60% sales coming from these regions.
Puma India had set up a multi channel both online and offline business but they were facing multiple problems especially with inventory
All thanks to the growing awareness, endorsements by the celebrities and social media has made the demand of sportswear to sky rocket.
Ritu Kumar is one of the leading designer brands in India. Mrs Kumar is the first woman to introduce the boutique culture in India under the brand name Ritu.
Personalisation is very important element and if done correctly can spark up the profits in no time. Retailers worldwide including India are realizing the relevance of this invisible tool and using state-of the art technology to give an edge to their pers
IT infrastructure hosting companies in India lacked understanding of the dynamics of ecommerce industry.
SSIPL runs 380 stores of premium brands including Nike, Clarks, Leviâ€™s, Benetton, Asics and Lotto, and is the market leader of footwear category.
Republic Day, Valentines Day, Independence Day, EOSS are few events which generate maximum traction for retailers. As per Nielsen study, event sales contribute to 955 crore in modern trade (for the year ending May 2016).
US sportswear maker Nike is only left with around 200 stores at present.
Once flooded by characters from popular entertainment channels, the back to school range is now witnessing a diverse set of IPs all set to tap into the market of kid’s school supplies.
itFlop, known for manufacturing comfortable shoes, clogs, sandals and boots, launched their first set of fall winter 2016 range for women on Amazon Fashion.
Here are some interesting facts on online fashion consumption, preferred brands & other fashion stimuli based on a survey conducted PAN India.