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Showing 1 - 15 Articles out of 59

Myntra, Amazon announce discount war with 50-80% off

Myntra, taking cue from its earlier sale events, this time too expects tier II and III cities and towns will continue to be an important area of focus with over 60% sales coming from these regions.

BY Sharmila Das  |  Jun 19, 2018  |  comments ( 0 )  | 

How Puma India grew online sales by 6X over one year?

Puma India had set up a multi channel both online and offline business but they were facing multiple problems especially with inventory

BY Shipra Srivastava  |  Apr 26, 2018  |  comments ( 0 )  | 

Why Diwali 2017 is not happening for retailers?

This Diwali is not happening for retailers at all. There is huge slump not only in sales but footfalls as well.. the question is why..?

BY Shipra Srivastava  |  Oct 13, 2017  |  comments ( 0 )  | 

How to Open a Sportswear Wholesale and Manufacturers Business

All thanks to the growing awareness, endorsements by the celebrities and social media has made the demand of sportswear to sky rocket.

BY Nibedita Mohanta  |  Oct 03, 2017  |  comments ( 0 )  | 

How big brands such as Ritu Kumar and the Arvind Store are leveraging franchise model?

Ritu Kumar is one of the leading designer brands in India. Mrs Kumar is the first woman to introduce the boutique culture in India under the brand name Ritu.

BY Shipra Srivastava  |  Sep 28, 2017  |  comments ( 0 )  | 

How personalization is transforming Retail?

Personalisation is very important element and if done correctly can spark up the profits in no time. Retailers worldwide including India are realizing the relevance of this invisible tool and using state-of the art technology to give an edge to their pers

BY Shipra Srivastava  |  Sep 14, 2017  |  comments ( 0 )  | 

How strong IT is helping Myntra in accelerating the growth

IT infrastructure hosting companies in India lacked understanding of the dynamics of ecommerce industry.

BY Shipra Srivastava  |  Feb 06, 2017  |  comments ( 0 )  | 

MBOs are next big thing says Rishab Soni, MD, SSIPL

SSIPL runs 380 stores of premium brands including Nike, Clarks, Levi’s, Benetton, Asics and Lotto, and is the market leader of footwear category.

BY Shipra Srivastava  |  Jan 24, 2017  |  comments ( 0 )  | 

How event based activities help the retailers!

Republic Day, Valentines Day, Independence Day, EOSS are few events which generate maximum traction for retailers. As per Nielsen study, event sales contribute to 955 crore in modern trade (for the year ending May 2016).

BY Shipra Srivastava  |  Jan 20, 2017  |  comments ( 0 )  | 

Nike closes 35% stores in India to evade further losses

US sportswear maker Nike is only left with around 200 stores at present.

BY Indian Retailer Bureau  |  Sep 20, 2016  |  comments ( 0 )  | 

A lot more play beyond cartoon in Back-to-School licensing

Once flooded by characters from popular entertainment channels, the back to school range is now witnessing a diverse set of IPs all set to tap into the market of kidís school supplies.

BY Gargi Bhardwaj  |  Sep 14, 2016  |  comments ( 0 )  | 

Action footwear paving way with brand licensing

The way fashion is coming to everything you are doing, has made fashion appeal mandatory for products.

BY Gargi Bhardwaj  |  Sep 12, 2016  |  comments ( 0 )  | 

Action footwear paving way with brand licensing

The way fashion is coming to everything you are doing, has made fashion appeal mandatory for products.

BY Gargi Bhardwaj  |  Sep 12, 2016  |  comments ( 0 )  | 

UK premium shoe brand, FitFlop now available on Amazon Fashion

itFlop, known for manufacturing comfortable shoes, clogs, sandals and boots, launched their first set of fall winter 2016 range for women on Amazon Fashion.

BY Indian Retailer Bureau  |  Sep 08, 2016  |  comments ( 0 )  | 

6 unbelievable facts that are influencing consumer buying decisions in India

Here are some interesting facts on online fashion consumption, preferred brands & other fashion stimuli based on a survey conducted PAN India.

BY Sahil  |  Jul 26, 2016  |  comments ( 0 )  |