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PepsiCo

Showing 1 - 15 Articles out of 28

Best marketing strategies for FMCG products in India from the leading brands

These are the multimillion names that can are altering the retail industry with their innovative marketing strategies

BY Madhushree Chowdhary  |  May 19, 2018  |  comments ( 0 )  | 

PepsiCo determined to turn healthy by 2017

PepsiCo has taken initiatives to make the product more appealing for Indian taste palette and low cost to fit in Indian family's budget.

BY Indian Retailer Bureau  |  Nov 07, 2016  |  comments ( 0 )  | 

PepsiCo runs Dhoni out by calling off 11 year old partnership

The move can be marked as one of the setback for the star cricketer and also indicates that his successful run with the advertisers might be losing its pace.

BY Indian Retailer Bureau  |  Aug 30, 2016  |  comments ( 0 )  | 

what makes fashion a sweet spot for licensing?

The on-going and exponentially growing trend of licensed fashion merchandise is no surprise, given the abundance of entertainment content, the ardent fan base, penchant for brands or labels and increasing internet penetration.

BY Gargi Bhardwaj  |  Jul 11, 2016  |  comments ( 0 )  | 

Bigbasket opts for direct sourcing of fruits & veggies from farmers

Fruits and vegetables account for 20 per cent of the company’s total revenue and the ratio is increasing very rapidly.

BY Indian Retailer Bureau  |  Jul 06, 2016  |  comments ( 0 )  | 

US businesses to invest $45 billion in India in 3 years

These numbers are likely to accelerate in the coming years as USIBC members have eyed on the Indian market with a plan to invest an additional $45 billion.

BY Sahil  |  Jun 09, 2016  |  comments ( 0 )  | 

Britannia fourth quarter profit raise by 14%

One of India’s favorite brand and makers of Good Day and Bourbon biscuits Britannia, reported a 14% rise in its fourth quarter profit because of higher sales of its biscuits.

BY Indian Retailer Bureau  |  May 21, 2016  |  comments ( 0 )  | 

Cadbury chocolate maker hires former head of Britannia’s sales function

Mondelez India Foods has appointed Hemant Rupani as Director of Sales, India. Rupani, heading the sales function for Britannia industries’ breads division is now Asia Pacific leadership team of Mondelez.

BY Indian Retailer Bureau  |  May 12, 2016  |  comments ( 0 )  | 

Rahul completes restructuring of Jabong leadership

Rahul Taneja is the fifth top management appointment under Sanjeev Mohanty’s reign, as Jabong completes the restructuring of its top leadership.

BY Indian Retailer Bureau  |  May 10, 2016  |  comments ( 0 )  | 

Land Rover to foray in smartphone segment in early 2017

The British automotive brand has inked licensing pact with consumer electronics company Bullitt Group to develop a bespoke smartphone and range of accessories.

BY Gargi Bhardwaj  |  May 10, 2016  |  comments ( 0 )  | 

Mondelez bets on Batman vs Superman

Mondelez - maker of Cadbury chocolates has joined the likes of Hindustan Unilever, PepsiCo and Nestle

BY Gargi Bhardwaj  |  Mar 19, 2016  |  comments ( 0 )  | 

PepsiCo's bottling partner Ravi Jaipuria’s promotional venture RJ Corp to start up retail chain J Mart

RJ Corp, promoted by PepsiCo's bottling partner and multifaceted entrepreneur Ravi Jaipuri, is endeavouring into the retail business with a grocery store chain J Mart.

BY Indian Retailer Bureau  |  Jan 22, 2016  |  comments ( 0 )  | 

Pepsi forays into phone market with Pepsi P1

Pepsi has marked its presence into Smartphone segment of China with launch of the first Pepsi-branded phone - the Pepsi P1 and the P1s.

BY Gargi Bhardwaj  |  Nov 26, 2015  |  comments ( 0 )  | 

PepsiCo India partners with Franchise India to hold 'World Franchise Congress 2015'

PepsiCo along with the leaders of franchising business in the country, Franchise India is all set to institute the first ever leadership forum on franchising called “World Franchise Congress 2015”.

BY Indian Retailer Bureau  |  Nov 20, 2015  |  comments ( 0 )  | 

Whirlpool gets ex Pepsico executive on board

Consumer appliances maker Whirlpool has recently appointed former Pepsico employee,Sunil D'Souza on board as a Managing Director of its India operations.

BY Indian Retailer Bureau  |  May 25, 2015  |  comments ( 0 )  |