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Showing 1 - 15 Articles out of 432

How Indian gifting industry is shaping up?

The global gifting market is estimated to be USD 475 billion, and India is expected to emerge as one of the strongest contributors by 2024.

BY Guest author  |  Jan 07, 2019  |  comments ( 0 )  | 

Top 5 strategies that successful brands are using

Today we have brands such as Google and which have managed to create dominance in their respective sectors and emerged as anchor points for entire ecosystem.

BY Indian Retailer Bureau  |  Dec 26, 2018  |  comments ( 0 )  | 

How VR is a third Dimension between online and offline?

one of the retail majors deployed a model analysing the shopping pattern of customers and predicted their chances of Parents-to-be in recent future.

BY Guest author  |  Dec 21, 2018  |  comments ( 0 )  | 

How retailers can Optimize work force to drive profitability?

Employee Engagement driven by technology in turn drives differentiated customer experience and galloping revenues

BY Guest author  |  Dec 13, 2018  |  comments ( 0 )  | 

Four technologies modern retailers can leverage

New emerging technologies such as AR and heads-up displays will drive transformation in the user experience and reset the expectations from a mobile edge device

BY Guest author  |  Dec 12, 2018  |  comments ( 0 )  | 

5 Ways to Get Hyperlocal Marketing Right

Hyperlocal marketing plays a critical role in improving your ROI, if you’re a local business. Customers will respond better when they feel connected to your brand, and as a result, will drive your business’ growth.

BY Guest author  |  Nov 20, 2018  |  comments ( 0 )  | 

How retailers can deliver personalised experience?

Even though the traditional sales funnel is officially extinct with this new digital journey comes opportunities to collect customer data

BY Guest author  |  Nov 13, 2018  |  comments ( 0 )  | 

Setting up shop: empowering small retailers and kiranas

The profound knowledge of the local consumer community allows these small stores to use their limited storage space and create a smart turnover essential goods.

BY Guest author  |  Nov 01, 2018  |  comments ( 0 )  | 

How retail merchandising is getting a Tech Facelift?

A retail biz means lots and lots of data and in fact, a continuous stream of data.

BY Guest author  |  Oct 29, 2018  |  comments ( 0 )  | 

The Emergence of Analytical Techniques in Value Retail

In the fast-growing and manufacturing world words like market segmentation manual surveys and written feedback may not be considered of great use.

BY Guest author  |  Oct 24, 2018  |  comments ( 0 )  | 

How AI is next big thing in data driven customer engagement?

The Big Data generated as a byproduct of our increasingly interconnected existence is a vital resource in AI development.

BY Guest author  |  Oct 20, 2018  |  comments ( 0 )  | 

How Indian retail is finding its ways amid amid ecommerce and malls?

Organised retail penetration expected to reach 10% 2020 against current 7%

BY Indian Retailer Bureau  |  Oct 03, 2018  |  comments ( 0 )  | 

How sound-wave technology is poised to revolutionize the retail space in India?

India is expected to become the world’s third-largest consumer economy with a size of USD 400 billion in consumption by 2025.

BY Guest author  |  Sep 04, 2018  |  comments ( 0 )  | 

How brands are experimenting with newer ways to customer loyalty?

According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.

BY Guest author  |  Aug 27, 2018  |  comments ( 0 )  | 

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author  |  Aug 14, 2018  |  comments ( 0 )  |