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Showing 1 - 15 Articles out of 1301

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author  |  Aug 14, 2018  |  comments ( 0 )  | 

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author  |  Aug 07, 2018  |  comments ( 0 )  | 

Google, Amazon and Jio are India's Most Influential Brands: Ipsos

Leading research agency Ipsos has compiled the data of top 20 influential brands of India.

BY Shipra Srivastava  |  Aug 02, 2018  |  comments ( 0 )  | 

Driving growth in retail through Organised Logistics

Retail, from luxury to e-commerce, is an extremely price sensitive business. Logistics, when utilised smartly, can prove to be a key factor impacting profits.

BY Guest author  |  Aug 01, 2018  |  comments ( 0 )  | 

Myntra Partners with WebEngage to Power Their User Engagement Strategy

This partnership will provide Myntra with the technological firepower required to enhance their on-site user engagement, create highly-personalized brand experiences at scale and bolster their user retention strategy.

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  | 

What’s common for Uber, Swiggy, Grofers- they are all asset light!

Any asset-light model is simply a business model whereby the company has relatively few capital assets compared to its operations.

BY Shwetha Satyanarayan  |  Jul 31, 2018  |  comments ( 0 )  | 

Four Voice assistants’ trends that are changing the retail sector

While Alexa’s brains plus Amazon’s retail muscle is a lethal combo for getting high on shopping, the impact voice assistants have are game changing in retail sector at large, here are my top four

BY Guest author  |  Jul 30, 2018  |  comments ( 0 )  | 

McDonald's to recycle cooking oil to run its delivery trucks

As per the company, Biodiesel made from used cooking oil is a cleaner fuel with 75% lower carbon emissions than diesel over its entire life cycle. It is an eco-friendly fuel that helps limit global warming, it said.

BY Indian Retailer Bureau  |  Jul 23, 2018  |  comments ( 0 )  | 

Indian malls go hi-tech to wow shoppers

By uniting conventional methods with key success elements of the digital ethos, brick-and-mortar retailers, in fact, have an advantage over e-commerce.

BY Guest author  |  Jul 19, 2018  |  comments ( 0 )  | 

How tech startups are changing the fitness industry model

From following a fitness model on whatsapp and a meal chart on app to calorie count on a smart watch, millennials do everything to ensure that they are fit.

BY Shwetha Satyanarayan  |  Jul 18, 2018  |  comments ( 0 )  | 

How Mafatlal did achieve 11% growth in sales?

The article talks about the various technologies and SAP enterprise solutions implemented to achieve enhanced business outcomes.

BY Shipra Srivastava  |  Jul 17, 2018  |  comments ( 0 )  | 

Consumer to business- the future of AI in manufacturing sector

According to PwC, through machine learning and analytics will improve predictive maintenance and it is estimated that there will be as much as 38 per cent increase in the next five years.

BY Shwetha Satyanarayan  |  Jul 13, 2018  |  comments ( 0 )  | 

How Indian grocery business is becoming big?

There are over 12 million small stores in India and account for over 90% share of the Indian F&G market, which is predicted to reach USD 810 Billion by 2020

BY Guest author  |  Jul 11, 2018  |  comments ( 0 )  | 

Of bold colours and high bar stools!

Do colours of office desks and chairs, and work productivity have direct correlation? "Completely true and yes," says Ashish Aggarwal, chairman of Indo Innovations, a global player in manufacturing and supplying of office furniture.

BY Shwetha Satyanarayan  |  Jul 11, 2018  |  comments ( 0 )  | 

Human Intelligence the future of AI?

Global leaders too are not unaware of this new demand for Human Intelligence and have started to invest in this conversational ability.

BY Shwetha Satyanarayan  |  Jul 11, 2018  |  comments ( 0 )  |