India is a transitional market as far as biscuit consumption is concerned. With the advent of MNCs, Indian manufactures are engaged in makeover exercise not only in product offering but distribution channels as well to remain competitive.
At railway stations, if all you hear is hawking tea sellers and the like, there is something more for your palate. People travelling to and fro from the Old Delhi station will be seen spelling out 'I'm lovin it'. Wondering why? Read on..