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Showing 1 - 15 Articles out of 435

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author  |  Aug 07, 2018  |  comments ( 0 )  | 

Reliance Jewels opens second premium store in Varanasi

So far, Reliance Jewels has 78 showrooms across 47 cities and is expanding exponentially.

BY Indian Retailer Bureau  |  Aug 03, 2018  |  comments ( 0 )  | 

Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study

As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  | 

Main Streets in top 8 cities rule the retail leasing landscape in Q2'18: CUSHMAN & WAKEFIELD

Current mall inventory across 8 cities is 232 malls, spread across 81.26 msf. There is a 16% increase compared to last 3 years.

BY Indian Retailer Bureau  |  Jul 30, 2018  |  comments ( 0 )  | 

Indian malls go hi-tech to wow shoppers

By uniting conventional methods with key success elements of the digital ethos, brick-and-mortar retailers, in fact, have an advantage over e-commerce.

BY Guest author  |  Jul 19, 2018  |  comments ( 0 )  | 

Trends which are shaping the shopping malls in Digital era

This article is regarding how the shopping malls are using digital technology to innovate their services and infrastructure to enhance customer experience.

BY Guest author  |  Jul 11, 2018  |  comments ( 0 )  | 

An analysis of the e-commerce growth in India

Growth will be aided by several factors including rising internet penetration, drop in data access costs, shift to smart phones, flow of credit to consumers and micro enterprise increase in domestic consumption, affluent middle-class and rising income and

BY Guest author  |  Jul 05, 2018  |  comments ( 0 )  | 

Social commerce clicks with new age buyers

When there are over 200 million active social media users in a country, a feedback often makes or breaks the deal. This new age conversation between the retailer and a customer is taking form as social commerce, a new-age retail trend.

BY Shwetha Satyanarayan  |  Jul 04, 2018  |  comments ( 0 )  | 

How Chat Bots handling customers in Retail

Chat Bots can simulate a human interaction by understanding a user’s queries and providing human-like response. Chat Bots use a technology to understand human inputs (voice or text), apply context and provide output.

BY Shwetha Satyanarayan  |  Jun 29, 2018  |  comments ( 0 )  | 

Consumer trust recuperates in 2018

A recent TRA Research says, between 2016 and 2017, the demonetization year, the consumer trust plummeted 19%.

BY Sharmila Das  |  Jun 27, 2018  |  comments ( 0 )  | 

5 fool-proof tips to deal with negative digital reviews!

Digital reviews are important, what is being said on social media really creates the difference in terms of brand identity.

BY Shipra Srivastava  |  Jun 26, 2018  |  comments ( 0 )  | 

Changing retail game with customer-driven commerce

From customization to dialogue and participation, having customers deeply involved in product development will influence the way customers show brand loyalty, writes Shwetha Satyanarayan.

BY Shwetha Satyanarayan  |  Jun 26, 2018  |  comments ( 0 )  | 

Hrithik Roshan's HRX to come up with offline stores soon

Besides clothing HRX also has a signature workout called the HRX Workout and a meal plan called HRX Athlete Meal pack sold under the Curefit umbrella.

BY Sharmila Das  |  Jun 20, 2018  |  comments ( 0 )  | 

India leaps beyond need based clothing

The increasing purchasing power of male shoppers has spawned a new class of consumers who don't shop for utilitarian but stylistic functions.

BY Guest author  |  Jun 18, 2018  |  comments ( 0 )  | 

How to make tier II cities retail ready for the future?

For long, metro cities and tier I cities have been on the maps of retailers and mall developers looking to expand and grow. Over the decade, however, the scenario changed with increasing lease rentals in metro malls.

BY Shwetha Satyanarayan  |  Jun 07, 2018  |  comments ( 0 )  |