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Omnichannel retailers have been trying to bridge this knowledge gap by integrating point of sales and customer relationship management data.
Ramdev, Sri Sri Ravi Shankar, Gurmeet Ram Rahim Singh and Jaggi Vasudev are among spiritual leaders lending their names to everything from honey and herbal remedies to toothpaste and clothes
The council found the practice very unethical as the claims made by Patanjali were baseless.
Busy consumers of the cities are so engrossed in their daily lives that they are not able to squeeze out time for basic grocery shopping.
A successful business model in many developed countries and now the market is becoming an exciting space, recording an exponential growth in India
Dabur India on Wednesday reported a 24% jump in consolidated net profit for the quarter through June and said it was confident of growing faster than the market.
Consumer products maker Colgate-Palmolive Co has appointed Mukul Deoras as its new chief marketing officer, adding to the growing list of Indians who have been given leadership roles in multi-national FMCG companies.
The supermarket chain also owns a portfolio of brands in dairy, bakery, chocolates and staples category with their own manufacturing facilities in Bangalore.
In modern retail, the private brands are becoming a rage as the scenario changes from the "let's try" stage to repeat buys.
Co-branding, involving a cricketer and a retailer.
Innovative marketing strategies to target kids.